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More than ever, marketers need to understand how they can help and support the precious time between friends--the consumer's Quality Time. Fewer and fewer people interact through traditional institutions (e.g., church, social clubs, etc.). As people lost touch with friends and neighbors, they lost the need for brands. But Quality Time is back--through the new forms of soscial media. Quality Time shows how to make those interactions and relationships most meaningful and
More than ever, marketers need to understand how they can help and support the precious time between friends--the consumer's Quality Time. Fewer and fewer people interact through traditional institutions (e.g., church, social clubs, etc.). As people lost touch with friends and neighbors, they lost
The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as
The first three editions of this bestselling book have established A Social History of the Media as a classic, providing a masterful overview of communication media and of the social and cultural contexts within which they emerged and evolved over time.This fourth edition has been revised and
The true story of how one special dog beat the odds -- as seen on hit social media site The Dodo When Nubby the boxer was born, there was something different about him. That's because Nubby was born without his two front legs. He was so small and so sick. The humans who rescued him weren't sure he
Two defense experts explore the collision of war, politics, and social media, where the most important battles are now only a click away. Through the weaponization of social media, the internet is changing war and politics, just as war and politics are changing the internet. Terrorists livestream
How the transformation of social media platforms and user-experience have redefined the entertainment industryIn a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media
Social media platforms have captured the attention and imagination of many millions of people, enabling their users to develop and display their creativity, to empathize with others, and to find connection, communication and communion. But they are also surveillance systems through which those
The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives examines how social media can negatively affect our lives. The book tackles issues related to social media such as emotional and mental health, shortened attention spans, selective self-presentation and narcissism,
Social theory needs to be completely rethought in a world of digital media and social media platforms driven by data processes. Fifty years after Berger and Luckmann published their classic text The Social Construction of Reality, two leading sociologists of media, Nick Couldry and Andreas Hepp,
Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like
Social media has become an inescapable part of academic life. It has the power to transform scholarly communication and offers new opportunities to publish and publicise your work, to network in your discipline and beyond and to engage the public. However, to do so successfully requires a careful
**Winner of the TAA 2017 Textbook Excellence Award** 'Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its
Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With Web Resource will
Technology--The Tool to Introduce the World to Christ Most of us love technology. Social media keeps us connected. New apps and technological advancements provide more opportunities for personal and business use. But did you ever stop to think about how technology may be the modern-day equivalent
As the landscape of recruiting changes, different methods are needed to reach talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the expertise to create a social media recruiting strategy.In a series of easy to follow chapters and
How to navigate the potential pitfalls of activity on social media and develop good mental
The contentious role of social media in recent elections and referendums has brought to the fore once again the fundamental question of media freedom and the extent to which, and the way in which, the media should be regulated in a modern democratic society. This book surveys the history of media
The social media secrets that experts and top professionals
FThis enduring novel of crime and retribution vividly reflects the social and moral values of New England in the 1840s. Nathaniel Hawthorne's gripping psychological drama concerns the Pyncheon family, a dynasty founded on pious theft, who live for generations under a dead man's curse until their
Changes in ideas about social welfare have required caring professions to adapt their practices in ways which have challenged their underlying values and their relationships with service users. Focusing on nursing, remedial therapy and social work, this book examines core social values expressed
Future-proof your Spanish with the unique slang & cool expressions of 'Social Media Spanish' If you're trying to learn Spanish, the hardest thing is making the leap from the textbook to the real world. But in the age of the smartphone, there's a brand new challenge - online Spanish Social media
Are we really being ourselves on social media? Can we benefit from connecting with people we barely know online? Why do some people overshare on social networking sites? The Psychology of Social Media explores how so much of our everyday lives is played out online, and how this can impact our
As social media is increasingly becoming a standard feature of sociological practice, this timely book rethinks the role of these mediums in public sociology and what they can contribute to the discipline in the post-COVID world. It reconsiders the history and current conceptualisations of what
Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online