Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley (Cunningham Stuart)(Paperback)

Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley (Cunningham Stuart)(Paperback)

Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley (Cunningham Stuart)(Paperback)

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Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley (Cunningham Stuart)(Paperback) - popis produktu

How the transformation of social media platforms and user-experience have redefined the entertainment industry

In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry.

Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for

Social Media Entertainment: The New Intersection of Hollywood and Silicon Valley (Cunningham Stuart)(Paperback) - historie ceny a dostupnosti

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