Obstetric & Gynaecological Ultrasound: How, Why and When (Chudleigh Trish)(Pevná vazba)

Effective Advertising: Understanding When, How, and Why Advertising Works (Tellis Gerard J.)(Paperback)

Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous

How an Economy Grows and Why It Crashes (Schiff Peter D.)(Pevná vazba)

How an Economy Grows and Why it Crashes uses illustration, humor, and accessible storytelling to explain complex topics of economic growth and monetary systems. In it, economic expert and bestselling author of Crash Proof, Peter Schiff teams up with his brother Andrew to apply their signature 'take

Language, Cognition, and Computational Models (Poibeau Thierry)(Pevná vazba)

How do infants learn a language? Why and how do languages evolve? How do we understand a sentence? This book explores these questions using recent computational models that shed new light on issues related to language and cognition. The chapters in this collection propose original analyses of

How Do Bridges Work? (Belyaev Roman)(Pevná vazba)

Why were bridges invented? What did the first bridges look like? How do they stay up and why are there so many different designs? From architecture to engineering (and other STEM subjects ), scale new heights on an enchanting journey with the school children in this book to discover answers to

Copycats and Contrarians: Why We Follow Others... and When We Don't (Baddeley Michelle)(Pevná vazba)

A multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous in today's interlinked world Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic

How: Why How We Do Anything Means Everything (Seidman Dov)(Pevná vazba)

The flood of information, unprecedented transparency, increasinginterconnectedness-and our global interdependence-aredramatically reshaping today's world, the world of business, andour lives. We are in the Era of Behavior and the rules of the gamehave fundamentally changed. It is no longer what you

Poles Apart - Why People Turn Against Each Other, and How to Bring Them Together (Goldsworthy Alison)(Pevná vazba)

RHS Pruning and Training - Revised New Edition; Over 800 Plants; What, When, and How to Prune (Brickell Christopher)(Pevná vazba)

Why the New Deal Matters (Rauchway Eric)(Pevná vazba)

A look at how the New Deal fundamentally changed American life, and why it remains relevant today 'A must-read for those who've read nothing about the New Deal before, those who've read everything about it, and anyone in between. With timeless prose and timely arguments, Why the New Deal Matters

Ouch!: Why Pain Hurts, and Why It Doesn't Have to (Kerr Margee)(Pevná vazba)

Pain seems like a fairly straightforward experience -- you get hurt and it, well, hurts. But how would you describe it? By the number of broken bones or stitches? The cause -- the crowning baby, the sharp knife, the straying lover? What does a 7 on a pain scale of 1 to 10 even mean? Pain is

Colour Confidence in Embroidery (Burr Trish)(Pevná vazba)

How does color affect embroidery? How can it bring needlework to life? Crafters will uncover the possibilities in this unique, in-depth exploration of color in embroidery. From color selection and blending to choosing complimentary colors and creative contrasting and shading, it highlights a

The Politics of Freedom of Information: How and Why Governments Pass Laws That Threaten Their Power (Worthy Ben)(Pevná vazba)

Hitting Against the Spin: How Cricket Really Works (Leamon Nathan)(Pevná vazba)

How valuable is winning the toss? And how should captains use it to their advantage? Why does a cricket ball swing? Why don't Indians bat left-handed? What is a good length and why? Why are leg-spinners so successful in T20 cricket? Why did England win the World Cup? Why do all Test bowlers bowl at

Excel Data Analysis: Modeling and Simulation (Guerrero Hector)(Pevná vazba)

Why does the World Need--Excel Data Analysis, Modeling, and Simulation? When spreadsheets ?rst became widely available in the early 1980s, it spawned a revolution in teaching. What previously could only be done with arcane software and large scale computing was now available to the common-man, on a

Egyptians (Turnbull Stephanie)(Pevná vazba)

Who were the ancient Egyptians? Why did they build pyramids and how were mummies made? These and other questions are answered with short, informative text, vivid, full colour illustrations and photographs on every page

Bringing Up Race - How to Raise a Kind Child in a Prejudiced World (Asika Uju)(Pevná vazba)

Why we need to talk to our children about race and how to go about

Adaptation Under Fire: How Militaries Change in Wartime (Barno David)(Pevná vazba)

A critical look into how and why the U.S. military needs to become more adaptable. Every military must prepare for future wars despite not really knowing the shape such wars will ultimately take. As former U.S. Secretary of Defense Robert Gates once noted: We have a perfect record in predicting the

Talking About Islamophobia (Akhtar Sabeena)(Pevná vazba)

A highly topical look at how and why Islamophobia manifests itself and at what can be done to make our society a safe space for us

Lying in State: Why Presidents Lie -- And Why Trump Is Worse (Alterman Eric)(Pevná vazba)

This definitive history of presidential lying reveals how our standards for truthfulness have eroded -- and why Trump's lies are especially dangerous.If there's one thing we know about Donald Trump, it's that he lies. But he's by no means the first president to do so. In Lying in State, Eric

Pathophysiology Made Incredibly Visual (Lippincott Williams & Wilkins)(Pevná vazba)

Know the how and why of common conditions--and assess them accurately--with the newly updated Pathophysiology Made Incredibly Visual, 3rd Edition . Fully illustrated in the popular Made Incredibly Visual style, this essential guide offers easy-to-follow explanations for the causes and mechanisms

Beyond the Worst-Case Analysis of Algorithms (Roughgarden Tim)(Pevná vazba)

Understanding when and why algorithms work is a fundamental challenge. For problems ranging from clustering to linear programming to neural networks there are significant gaps between empirical performance and prediction based on traditional worst-case analysis. The book introduces exciting new

Introducing Fashion Theory: From Androgyny to Zeitgeist (Reilly Andrew)(Pevná vazba)

How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies.This second

How Do Dinosaurs Say I'm Mad? (Yolen Jane)(Pevná vazba)

R-O-A-R! What happens when little dinosaurs get mad? And how do they calm down?Brimming with humor, this sparkling new book handles a timeless children's topic with wit and wisdom. Romp and stomp! Roar and slam! Almost everyone gets angry. But how can young dinosaurs also learn to calm down, take a

This Is Why We Lie (Lepore Gabriella)(Pevná vazba)

Everyone in Gardiners Bay has a secret.When Jenna Dallas and Adam Cole find Colleen O'Dell's body floating off the shore of their coastal town, the community of Gardiners Bay is shaken. But even more shocking is the fact that her drowning was no accident.Once Jenna's best friend becomes a key