New Insights on Trust in Business-To-Business Relationships: A Multi-Perspective Approach (Akrout Houcine)(Pevná vazba)

New Insights on Trust in Business-To-Business Relationships: A Multi-Perspective Approach (Akrout Houcine)(Pevná vazba)

New Insights on Trust in Business-To-Business Relationships: A Multi-Perspective Approach (Akrout Houcine)(Pevná vazba)

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New Insights on Trust in Business-To-Business Relationships: A Multi-Perspective Approach (Akrout Houcine)(Pevná vazba) - popis produktu

Trust plays a crucial role in all societies, particularly within the Business-to-Business context where inter-firm relationships, impelled by globalization and the extended enterprise, require a much higher degree of trust to succeed. This 26th volume of Advances in Business Marketing and Purchasing examines the value of trust within the B2B context to provide a better understanding of its importance in organizations. New Insights on Trust in Business-to-Business Relationships: A Multi-Perspective Approach applies different theoretical and methodological perspectives to the mechanisms and processes that promote trust between customer and supplier in contexts such as e-commerce, high involvement relationships, industrial service and international cultures. The authors identify the consistencies and distinctions of antecedents, processes, and consequences of trust in

Produkt New Insights on Trust in Business-To-Business Relationships: A Multi-Perspective Approach (Akrout Houcine)(Pevná vazba) má přiřazen EAN kód 9781838670634.

New Insights on Trust in Business-To-Business Relationships: A Multi-Perspective Approach (Akrout Houcine)(Pevná vazba) - parametry produktu

KategorieKnihy
EAN9781838670634

New Insights on Trust in Business-To-Business Relationships: A Multi-Perspective Approach (Akrout Houcine)(Pevná vazba) - historie ceny a dostupnosti

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