NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision-Making (Bloomfield Jeff)(Paperback)

NeuroSelling: Mastering the Customer Conversation Using the Surprising Science of Decision-Making (Bloomfield Jeff)(Paperback)

Your business lives and dies by your customer conversations.Shouldn't you have those down to a science?If you're tired of having to justify your price...of offering discounts to close the deal...of long sales cycles...of customers who can't seem to make a decision, then you need NeuroSelling(R),

Gut Feelings: The Intelligence of the Unconscious (Gigerenzer Gerd)(Paperback)

Why is split second decision-making superior to deliberation? Gut Feelings delivers the science behind Malcolm Gladwell's Blink Reflection and reason are overrated, according to renowned psychologist Gerd Gigerenzer. Much better qualified to help us make decisions is the cognitive, emotional, and

Night School - The Life-Changing Science of Sleep (Wiseman Richard)(Paperback / softback)

The surprising new science of sleep and dreaming

Projects from the Minimalist Woodworker: Smart Designs for Mastering Essential Skills (Tesolin Vic)(Paperback)

Vic Tesolin's Projects from the Minimailist Woodworker teaches the basics of furniture making using step-by-step photos detailing the process of building handsome projects any woodworker will be proud to create.A follow-up to Vic's much-lauded first book, The Minimalist Woodworker, this book is a

Judgment and Decision Making: Psychological Perspectives (Hardman David)(Paperback)

Judgment and Decision Making is a refreshingly accessible text that explores the wide variety of ways people make judgments. It examines assessments of probability, frequency, and causation; as well as how decisions are rendered under conditions of risk and uncertainty. Topics covered include

Applied Economic Forecasting Using Time Series Methods (Ghysels Eric)(Pevná vazba)

Economic forecasting is a key ingredient of decision making both in the public and in the private sector. Because economic outcomes are the result of a vast, complex, dynamic and stochastic system, forecasting is very difficult and forecast errors are unavoidable. Because forecast precision and

Race and the Making of American Political Science (Blatt Jessica)(Paperback)

Race and the Making of American Political Science shows that changing scientific ideas about racial difference were central to the academic study of politics as it emerged in the United States. From the late nineteenth century through the 1930s, scholars of politics defined and continually

One Step Ahead - Mastering the Art and Science of Negotiation (Sally David)(Paperback)

Policy Paradox: The Art of Political Decision Making (Stone Deborah)(Paperback)

Policy making is a political struggle over values and ideas. By exposing the paradoxes that underlie even seemingly straightforward policy decisions, Policy Paradox shows students that politics cannot be cleansed from the process in favor of 'rationality.' Author Deborah Stone has fully revised and

Mastering Basic Cheesemaking: The Fun and Fundamentals of Making Cheese at Home (Caldwell Gianaclis)(Paperback)

Mastering Basic Cheesemaking is a complete, hands-on guide to making cheese and other fermented dairy products at home. These clear, easy-to-follow, instructions from one of North America's foremost cheesemaking instructors are all you need to create delicious, nourishing and beautiful classic

Facilitator's Guide to Participatory Decision-Making (Kaner Sam)(Paperback)

Unleash the transformative power of face to face groups The third edition of this ground-breaking book continues to advance its mission to support groups to do their best thinking. It demonstrates that meetings can be much more than merely an occasion for solving a problem or creating a plan. Every

Challenger Sale - How To Take Control of the Customer Conversation (Dixon Matthew)(Paperback / softback)

Shares the secret to sales success: don't just build relationships with customers. This title argues that classic relationship-building is the wrong

Color: A Course in Mastering the Art of Mixing Colors (Edwards Betty)(Paperback)

Millions of people have learned to draw using the methods of Dr. Betty Edwards's bestseller The New Drawing on the Right Side of the Brain. Now, much as artists progress from drawing to painting, Edwards moves from black-and-white into color. This much-awaited new guide distills the enormous

Cancer Clinical Trials: A Critical Appraisal (Scheurlen Hans)(Paperback)

The controlled clinical trial has become an essential part of the clinician's decision-making process. Clinical trials, however, still raise methodological problems that are important and at the same time controversial: subgroup analysis and interactions, meta-analy- sis of similar trials,

Coach the Person, Not the Problem: A Guide to Using Reflective Inquiry (Reynolds Marcia)(Paperback)

From a founding member of the coaching movement comes a detailed guide to mastering one of a coach's toughest skills: thoughtfully reflecting clients' words and expressions back to them so they see themselves and their world through new eyes. 'Coaches rely far too much on asking open-ended

Research Methods in the Social Sciences (Frankfort-Nachmias Chava)(Paperback)

Using real-world examples, Research Methods in the Social Sciences illustrates the relevance of social sciences research in today's

Book of Alien (Scanlon Paul)(Paperback / softback)

The behind-the-scenes story of the making of one of the most popular and influential science fiction films of all time. Including over 200 sketches, working photographs and interviews, the text provides an insight into the creative processes behind

Play on: The New Science of Elite Performance at Any Age (Bercovici Jeff)(Paperback)

A lively, deeply reported tour of the science and strategies helping athletes like Tom Brady, Serena Williams, Carli Lloyd, and LeBron James redefine the notion of 'peak age.' Season after season, today's sports superstars seem to defy the limits of physical aging that inevitably sideline their

The Psychology of Thinking: Reasoning, Decision-Making and Problem-Solving (Minda John Paul)(Paperback)

The Psychology of Thinking is an engaging, interesting and easy-to-follow guide into the essential concepts behind our reasoning, decision-making and problem-solving. Clearly structured into 3 sections, this book will; Introduce your students to organisation of thought including memory, language

Mastering the Science of Organizational Change (Reeves Martin)(Paperback)

As the business context evolves more rapidly, driven by accelerating technological, political, and social change, an increasing strategic priority for business leaders is how to enact large-scale organizational change. Even companies that are current industry leaders are vulnerable to disruption

Floating Egg - Episodes in the Making of Geology (Osborne Roger)(Paperback / softback)

By using different ways of describing the world of scientific endeavour, the author has produced a fascinating visually beautiful and highly entertaining book which allows us to witness the birth of a new science - the science of

Talk: The Science of Conversation (Stokoe Elizabeth)(Paperback)

We spend much of our days talking. Yet we know little about the conversational engine that drives our everyday lives. We are pushed and pulled around by language far more than we realize, yet are seduced by stereotypes and myths about communication. This book will change the way you think about

Time Paradox - Using the New Psychology of Time to Your Advantage (Boyd John)(Paperback / softback)

Every significant choice, every important decision we make, is determined by our perception of time. This is the most influential force in our lives, yet we are virtually unaware of it. In this fascinating book, the award-winning past president of the American Psychological Association, Philip

Science Makers: Making with States of Matter (Claybourne Anna)(Paperback / softback)

Become a Science Maker by experimenting, tinkering and building - the hands-on way to discover the wonders of