Microtrends: The Small Forces Behind Tomorrow's Big Changes (Penn Mark)(Paperback)

Microtrends: The Small Forces Behind Tomorrow's Big Changes (Penn Mark)(Paperback)

Microtrends: The Small Forces Behind Tomorrow's Big Changes (Penn Mark)(Paperback)

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Microtrends: The Small Forces Behind Tomorrow's Big Changes (Penn Mark)(Paperback) - popis produktu

The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles.

'The ideas in his book will help you see the world in a new way.' --Bill Clinton

'Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends.' --Bill Gates In 1982, readers discovered Megatrends.

In 2000, The Tipping Point entered the lexicon.

Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live.

Mark Penn, the man who identified 'Soccer Moms' as a crucial constituency in

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