Disruptive Selling: A New Strategic Approach to Sales, Marketing and Customer Service (Maes Patrick)(Paperback)

Disruptive Selling: A New Strategic Approach to Sales, Marketing and Customer Service (Maes Patrick)(Paperback)

The heyday of the classic sales force is over. Customers lead mobile and online lives, and successful companies use disruptive concepts to engage with the digitally empowered consumer. Disruptive Selling helps companies transform themselves to the new age of selling by matching supply to demand in

The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business (Scott David Meerman)(Paperback)

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge There is no more 'selling'--there is only buying. When potential customers have

Strategic Marketing for Health Care Organizations: Building a Customer-Driven Health System (Kotler Philip)(Paperback)

A thorough update to a best-selling text emphasizing how marketing solves a wide range of health care problems There has been an unmet need for a health care marketing text that focuses on solving real-world health care problems. The all new second edition of Strategic Marketing for Health Care

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More (Marshall Perry)(Paperback)

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals learn how to apply Pareto's 80/20 rule specifically to sales and marketing. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash

Events as a Strategic Marketing Tool (Gerritsen Doroth)(Paperback)

Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, second edition describes how events can be used as a strategic tool in marketing

Customer Centered Selling: Sales Techniques for a New World Economy (Jolles Rob)(Paperback)

This revised edition of Robert Jolles's classic book on sales technique features brand new material throughout, including illustrations, teaching aids, coaching techniques, and true implementation strategies When you have a process, you have a way of measuring what you are doing. When you can

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (Kapferer Jean-Nol)(Paperback)

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students. Over the years it has established a reputation as one of the

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies (Miller Robert B.)(Paperback)

Strategic Social Marketing: For Behaviour and Social Change (French Jeff)(Paperback)

Adopting an international approach and offering a broader and contemporary perspective, this second edition of Strategic Social Marketing presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems,

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value (Rackham Neil)(Pevná vazba)

In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for

The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs (Price Bill)(Pevná vazba)

In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong--eliminating the

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management (Linoff Gordon S.)(Paperback)

The leading introductory book on data mining, fully updated and revised When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern

Selling the Cloud (Petruzzi Mark)(Paperback)

Mark Petruzzi, an innovator in enterprise and cloud software product and services sales, channel/alliances strategy, and M&A deal advisory, and Paul Melchiorre, a vanguard leader in enterprise software product sales, pioneered the innovative strategies that have made enterprise-level cloud software

No B.S. Guide to Maximum Referrals and Customer Retention: The Ultimate No Holds Barred Plan to Securing New Customers and Maximum Profits (Kennedy Dan S.)(Paperback)

The referred customer is the best customer in terms of your marketing ROI!Millionaire maker Dan S. Kennedy and customer retention expert Shaun Buck dare you to stop chasing new customers and keep an iron cage around the ones you already have. Kennedy and Buck present a systematic approach to help

New Strategic Selling - The Unique Sales System Proven Successful by the World's Best Companies (Miller Robert B)(Paperback / softback)

Confront the rapidly changing world of B2B sales with this bestselling book by leaders at Miller Heiman, which introduced the world to the influential concept of 'win-win' when it comes to

Strategic Design: 8 Essential Practices Every Strategic Designer Must Master (Calabretta Giulia)(Paperback)

Design professionals' in innovation are no longer just executors of new product and/or service design briefs but are increasingly involved in the crafting of these briefs and in the strategic decisions leading to these briefs. Their rol is growing towards a more strategic one. In order to

Beyond Behaviours - Using Brain Science and Compassion to Understand and Solve Children's Behavioural Challenges (Delahooke Mona)(Paperback / softback)

A groundbreaking new approach to understanding and treating children with disruptive, troubled or challenging

Responsive Leadership in Social Services: A Practical Approach for Optimizing Engagement and Performance (de Groot Stephen)(Paperback)

Written for new and experienced social services managers and supervisors alike, Responsive Leadership in Social Services by Stephen de Groot provides the practical tools, strategies, and insights to inspire, motivate, and engage employees and staff. Along with over 100 strategies and two simple

Winning Body Language for Sales Professionals: Control the Conversation and Connect with Your Customer--Without Saying a Word (Bowden Mark)(Paperback)

PROVEN NONVERBAL STRATEGIES THAT WIN SALES When you are selling, the way you deliver your message will matter as much as, or more than, what you actually say. In this groundbreaking book, body language guru Mark Bowden teams up with renowned sales trainer Andrew Ford to reveal nonverbal

Behind Her Back (Lythell Jane)(Paperback)

A new Head of Sales and Marketing, the scary Lori Kerwell, has arrived at the station and started to build her power base. Lori soon joins forces with the News Editor, who hates Liz for knowing his explosive secret. Liz must fight to retain control of the show.​ Meanwhile at home Liz has started

Delivering Happiness: A Path to Profits, Passion, and Purpose (Hsieh Tony)(Paperback)

Pay brand-new employees $2,000 to quit Make customer service the responsibility of the entire company-not just a department Focus on company culture as the #1 priority Apply research from the science of happiness to running a business Help employees grow-both personally and professionally Seek

Six SIGMA for Managers, Second Edition (Briefcase Books Series) (Brue Greg)(Paperback)

Unlock new levels of quality, performance, customer service, and profits Written specifically for managers with little or no experience on the subject, Six Sigma for Managers, Second Edition, provides step-by-step guidance and examples for implementing a Six Sigma initiative. Written specifically

Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing (Fisk Peter)(Paperback)

Shake up and redefine the market by changing your game A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small,

Traces of History: Elementary Structures of Race (Wolfe Patrick)(Paperback)

Traces of History presents a new approach to race and to comparative colonial studies. Bringing a historical perspective to bear on the regimes of race that colonizers have sought to impose on Aboriginal people in Australia, on Blacks and Native Americans in the United States, on Ashkenazi Jews in