Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing (Fisk Peter)(Paperback)

Nejnižší cena za posledních 60 dní: 681 Kč

ENbook.cz

681 Kč

Do obchodu

Ceny a dostupnost se mohou měnit i několikrát za den. Zkontrolujte si aktuální údaje přímo v e-shopech. Všechny dostupné barvy a velikosti naleznete přímo v e-shopech.

Popis produktu
Historie ceny
Další zajímavé produkty
Jak nakoupit nejvýhodnější?

Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing (Fisk Peter)(Paperback) - popis produktu

Shake up and redefine the market by changing your game A new generation of businesses is rising out of the maelstrom of economic and technological change across our world. These companies are shaking up the world. In Gamechangers Peter Fisk has sought out the brands and businesses, large and small, from every continent, who are changing the game... and shows how we can learn the best new approaches to strategy and leadership, innovation and marketing from them.

'Gamechangers' are disruptive and innovative, they are more ambitious, with stretching vision and enlightened purpose. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don't believe in being slightly cheaper or slightly better. Why be 10% better, when you

Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing (Fisk Peter)(Paperback) - historie ceny a dostupnosti

Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing (Fisk Peter)(Paperback) - další zajímavé produkty

681 Kč

Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing (Fisk Peter)(Paperback)

2 338 Kč

Marketing Management and Strategy (Doyle Peter)(Paperback / softback)

A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications

1 100 Kč

Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing (Tiffany Jenna)(Paperback)

Tasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany. Create an effective

368 Kč

Run with Foxes: Make Better Marketing Decisions (Dervan Paul)(Paperback)

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what

483 Kč

Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experie (Wright Travis)(Pevná vazba)

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound

1 698 Kč

Innovation Management: Effective Strategy and Implementation (Goffin Keith)(Paperback)

Innovation Management provides a concise and practical approach to developing and implementing strategies. Covering the tools needed to develop and apply effective strategies to improve performance in both service and manufacturing companies, it is an excellent resource for students and managers

1 642 Kč

Marketing Strategy: Based on First Principles and Data Analytics (Palmatier Robert)(Paperback)

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to

541 Kč

AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales (Pradeep A. K.)(Pevná vazba)

Get on board the next massive marketing revolutionAI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell. The future is

682 Kč

Design a Better Business: New Tools, Skills, and Mindset for Strategy and Innovation (Lokitz Justin)(Paperback)

This book stitches together a complete design journey from beginning to end in a way that you've likely never seen before, guiding readers (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a

964 Kč

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands (Holt Douglas)(Paperback)

How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better

302 Kč

Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide (Jantsch John)(Paperback)

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor

936 Kč

UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions (Levy Jaime)(Paperback)

User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative

513 Kč

Simplify Your Study: Effective Strategies for Coursework and Exams (Lia Peter)(Paperback)

This innovative book provides clear and straight-forward strategies which help students to understand the conventions of academic assignments and what lecturers expect from their work. Simplify Your Study is organised around nine core units which focus on the 'sticking points' of university study,

410 Kč

Social Media for Small Business: Marketing Strategies for Business Owners (Iseli Franziska)(Paperback)

Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to

720 Kč

The Design Thinking Playbook: Mindful Digital Transformation of Teams, Products, Services, Businesses and Ecosystems (Lewrick Michael)(Paperback)

The Design Thinking Playbook explains new approaches and tools for digital innovation using the design thinking mindset. The book explains applications of design thinking across industries, improving common challenges like digital transformation, and how design thinking connects to agile methods

311 Kč

Baked in: Creating Products and Businesses That Market Themselves (Bogusky Alex)(Paperback)

Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it's within the

585 Kč

Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Succe (Doerr John E.)(Pevná vazba)

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are

1 051 Kč

Strategy and Sustainability: A Hardnosed and Clear-Eyed Approach to Environmental Sustainability for Business (Rosenberg Mike)(Pevná vazba)

Business and environmental sustainability are not natural bedfellows. Business is about making money; sustainability is about protecting the planet. Business is measured in months and quarters; sustainability often requires significant short term costs to secure a sometimes uncertain long-term

361 Kč

Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (Levinson Jay Conrad)(Paperback)

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of

1 589 Kč

Deploying Foresight for Policy and Strategy Makers: Creating Opportunities Through Public Policies and Corporate Strategies in Science, Technology and (Gokhberg Leonid)(Pevná vazba)

Introduction.- Part I: Foresight for Anticipatory STI Strategies.- Part II: Foresight for STI Policy: Country Cases.-Part III: Future Oriented STI Policy Context.- Part IV:

405 Kč

A Manual for Creating Atheists (Boghossian Peter)(Paperback)

For thousands of years, the faithful have honed proselytizing strategies and talked people into believing the truth of one holy book or another. Indeed, the faithful often view converting others as an obligation of their faith--and are trained from an early age to spread their unique brand of

433 Kč

HBR's 10 Must Reads on Strategy for Healthcare (Review Harvard Business)(Paperback)

Prepare for an uncertain future with a solid vision and innovative practices.Is your healthcare organization spending too much time on strategy--with too little to show for it?If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review

791 Kč

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (McDonald Malcolm)(Paperback)

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has

891 Kč

B2B Marketing Strategy: Differentiate, Develop and Deliver Lasting Customer Engagement (Taylor Heidi)(Paperback)

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where customers are more in control of the buying process than ever before. With the imperative to become 'digital', B2B marketers have become

Gamechangers: Creating Innovative Strategies for Business and Brands; New Approaches to Strategy, Innovation and Marketing (Fisk Peter)(Paperback) - jak nakoupit nejvýhodnější?

Prohlédněte si také další produkty z jednotlivých e-shopů.
Porovnejte si cenu produktu spolu s doplňkovým příslušenstvím.
Zjistěte, zda můžete získat doručení zdarma.
Zjistěte, zda můžete získat prodlouženou záruku nebo jiné výhody.
Zjistěte, zda můžete získat doplňkové služby – montáž, odvoz starého spotřebiče a jiné.
Nesoustřeďte se jen na cenu, ale na nabídku jako celek.