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This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms, such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data
This book is your ultimate guide to advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available
Understand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design. Using data and analytics is a key opportunity for businesses to transform performance and achieve success. With a data-driven approach, all the elements
This book is a guide to developing strategy and policy for data governance, in line with the developing ISO 38505 governance of data standards. It will assist an organisation wanting to become more of a data driven business by explaining how to assess the value, risks and constraints associated
This award-winning book by a Harvard landscape architect proves how important it is to understand the natural settings of cities--their air, water, geology, plant, and animal life--to create better, more habitable urban
Big data has the power to transform education and educational research. Governments, researchers, and commercial companies are only beginning to understand the potential that big data offers in informing policy ideas, contributing to the development of new educational tools and innovative ways of
Machine learning and automation are disrupting every industry-Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced
Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap
In recent decades, there has been a major shift in the way researchers process and understand scientific data. Digital access to data has revolutionized ways of doing science in the biological and biomedical fields, leading to a data-intensive approach to research that uses innovative methods to
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative
As digital transformations continue to accelerate in the world, discourses of big data have come to dominate in a number of fields, from politics and economics, to media and education. But how can we really understand the digital world, ask the authors of Furious, when so much of the writing
A Time Magazine Best Books of the Year. In Landscape and Memory, award-winning author Simon Schama ranges over continents and centuries to reveal the psychic claims that human beings have made on nature. He tells of the Nazi cult of the primeval German forest; the play of Christian and pagan myth
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual
On the ever-decreasing distinction between those who produce digital data, those who design its visualization and those who use it as a new form of cartographyMapmaking has been an essential part of human development since ancient times: through the art of cartography, people have been able to
Understand how and why the separation between layers and tiers in service-oriented architectures holds software developers back from being truly productive, and how you can remedy that problem. Strong processes and development tools can help developers write more complex software, but large amounts
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers. Don't let your hard-won customers vanish from subscription services, taking their money with
Today's Complete, Focused, Up-to-Date Guide to Analytics for Ecommerce Profit from analytics throughout the entire customer experience and lifecycle Make the most of all the fast-changing data sources now available to you For all ecommerce executives, strategists, entrepreneurs, marketers,
The design and analysis of efficient data structures has long been recognized as a key component of the Computer Science curriculum. Goodrich and Tomassia's approach to this classic topic is based on the object-oriented paradigm as the framework of choice for the design of data
The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving
Regular expressions are an extremely powerful tool for manipulating text and data. They are now standard features in a wide range of languages and popular tools, including Perl, Python, Ruby, Java, VB.NET and C# (and any language using the .NET Framework), PHP, and MySQL.If you don't use regular
In this fourth edition, the authors present the fundamentals of research design and data management with five distinct methods of analysis: exploring, describing, ordering, explaining and
A systemic transformation is underway in architectural design, engineering and construction. The discipline and profession of architecture is being reshaped in a moment where information, insight and predictions generated during the design process move into construction no longer essentially via
Organizations invest incredible amounts of time and money obtaining and then storing big data in data stores called data lakes. But how many of these organizations can actually get the data back out in a useable form? Very few can turn the data lake into an information gold mine. Most wind up with
We are living in an uncertain world that is rapidly changing with an overload of information and a continual rise of technologies. Automation, the gig economy, digital platforms and other innovations are changing the fundamental nature of work and are having a significant impact on the workforce,
There is no denying that the 21st century is data driven, with many digital industries relying on careful collection and analysis of mass volumes of information. A Chief Data Officer (CDO) at a company is the leader of this process, making the position an often daunting one. The Chief Data Officer