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How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual rhetoric. From advertising to graphic design, cinema and art, the book takes the reader on a journey of metaphors, metonymies, hyperboles and other rhetorical figures, which compose the visual language and the power of its meaning. By learning to identify them, and knowing examples of how they have been used, the reader will learn how to use and master the language of
Produkt What Images Really Tell Us: Visual Rhetoric in Art, Graphic Design, and Advertising (Mariani Massimo)(Paperback) je označen EAN kódem 9788417656041.
How do images hold and convey meaning? How do we understand them? What are they trying to say? How do they persuade and influence us? The author writes a complete account analyzing the meaning and construction of images, throughout history to present times, from the point of view of visual
Sets out the author's ideas about visual, graphic and industrial design and the role it plays in the objects we use
What do variables really tell us? When exactly do inventions occur? Why do we always miss turning points as they transpire? When does what doesn't happen mean as much, if not more, than what does? Andrew Abbott considers these fascinating questions in Time Matters, a diverse series of essays that
Ambiguity is inherent in images because visual perception is an interpretative act involving memory and imagination. Modern art has made this aspect of perception crucial to its relationship with the viewer. Potential Images, the first systematic exploration of this topic, considers those works of
The Amazon Charts bestselling series.What really happened in the forest? Hidden crimes and secrets of the past converge in a riveting thriller by Anne Frasier, the New York Times bestselling author of Find Me.No strangers to evil, criminal profiler Reni Fisher and detective Daniel Ellis both still
Cutting-edge science and spirituality tell us that what we believe, think, and feel actually determine the makeup of our body at the cellular level. In Zen and the Art of Happiness, you will learn how to think and feel so that what you think and feel creates happiness and vibrancy in your life
Suitable for those who work with automated text and image design, this work shows examples of working correctly on a conceptual level. It gives the user exact directions for using all of the grid systems presented (8 to 32 grid
How does science work? Does it tell us what the world is 'really' like? What makes it different from other ways of understanding the universe? In Theory and Reality, Peter Godfrey-Smith addresses these questions by taking the reader on a grand tour of more than a hundred years of debate about
The interaction of words and images and the visual communication of ideas are an essential part of daily life, and these concepts are at the heart of graphic design. With over 200 new and updated entries, this indispensable book provides information about typographers, journals, movements and
The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving
'What to come here a stranger, a young, unknown, and unfriended stranger, and tell us, in the name of the bishop his master, that we are ignorant of our duties, old-fashioned, and useless ' This 1857 sequel to The Warden wryly chronicles the struggle for control of the English diocese of
An essential foundation course for graphic designers working in digital media, print and moving image. Regularly revised and in print for over twenty years, this practical resource for students is used in graphic design classes in Europe, the UK and the USA. Graphic Design School is organized into
Sequential art combines the visual and the narrative in a way that readers have to interpret the images with the writing. Comics make a good fit with education because students are using a format that provides active engagement. This collection of essays is a wide-ranging look at current practices
A historical study of Chile's twin experiments with cybernetics and socialism, and what they tell us about the relationship of technology and politics.In Cybernetic Revolutionaries, Eden Medina tells the history of two intersecting utopian visions, one political and one technological. The first was
What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to
Reading Graphic Design History uses a series of key artifacts from the history of print culture in light of their specific historical contexts. It encourages the reader to look carefully and critically at print advertising, illustration, posters, magazine art direction and typography, often
When we try to make sense of pictures, what do we gain when we use a particular method - and what might we be missing or even losing? Empirical experimentation on three types of mythological imagery - a Classical Greek pot, a frieze from Hellenistic Pergamon and a second-century CE Roman
Sometimes we ask What is God's will for my life? when we should really be asking Who should I be? The Bible has an answer: Be like the very image of God. By exploring ten characteristics of who God is--holy, loving, just, good, merciful, gracious, faithful, patient, truthful, and wise--this book
Which prehistoric places or remains still exist in the UK today? And what do they tell us about how our ancient prehistoric ancestors lived? This book takes a tour around of some of these places, giving a fascinating glimpse of how prehistoric peoples built their houses and communities as well as
In this book Stephen Jay Gould explores what the Burgess Shale might tell us about evolution and the nature of history. The Darwinian theory of evolution is a well-known, well-explored
Now in full color in a larger size 40% more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource for graphic designers, professors, and students. This very popular design book has been wholly revised and expanded to feature a new dimension of
A celebration of a graphic design genius, published to mark what would have been his 80th birthday. The Wild World of Barney Bubbles celebrates the graphic design genius whose work linked the underground optimism of the 60s to the sardonic and manipulative art that accompanied the explosion of
Which Viking places or remains still exist in the UK today? And what do they tell us about how the Vikings lived? This book takes a tour around of some of these places, giving a fascinating glimpse of how Vikings built their houses and communities as well as why they are
Which Roman places or remains still exist in the UK today? And what do they tell us about how the Romans lived? This book takes a tour around of some of these places, giving a fascinating glimpse of how Romans built their houses and communities as well as why they are