Contemporary Issues in Marketing: Principles and Practice (Gbadamosi Ayantunji)(Paperback)

Contemporary Issues in Marketing: Principles and Practice (Gbadamosi Ayantunji)(Paperback)

As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives,

Corporate Governance: Principles and Issues (Nordberg Donald)(Paperback)

Guiding the student through the principles and practices of contemporary corporate governance agenda, Corporate Governance provides coverage and discussion of the debates and considerations that define the discipline. This book offers a fresh look at the commonly accepted view of what constitutes

Critical Marketing: Issues in Contemporary Marketing (Tadajewski Mark)(Paperback)

Critical Marketing, edited by Tadajewski and Brownlie, brings together both the historical context and recent developments in critical marketing in a single concise text which includes seminal journal articles by leading experts. Critical Marketing is publishing at a time when there is an

Retail Marketing Management - Principles and Practice (McGoldrick Peter)(Paperback / softback)

The Fundamentals of Digital Fashion Marketing (Harris Clare)(Paperback)

The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging

Reflective Practice in the Sport and Exercise Sciences: Contemporary Issues (Knowles Zoe)(Paperback)

Drawing on the experiences of scientists, researchers, practitioners and teachers in a wide range of sport and exercise settings, this book explores contemporary issues in reflective practice and considers the way that reflective practice impacts upon applied practice, on research methodology and

Children in Society: Contemporary Theory, Policy and Practice (Foley Pam)(Paperback)

This reader provides a critical and comprehensive account of the theoretical and practical issues raised in working with children and families. It draws on debates from a range of disciplines to shed light on different perspectives, forms of practice and dimensions of policy. Its strong applied

Father-Daughter Relationships: Contemporary Research and Issues (Nielsen Linda)(Paperback)

In this fully revised new edition, Father-Daughter Relationships: Contemporary Research and Issues summarises and analyses the most relevant research regarding father-daughter relationships, aiming to break down the persistent misconceptions regarding fatherhood and father-daughter relationships

Special Educational Needs: A Guide for Inclusive Practice (Peer Lindsay)(Paperback)

This guide to inclusive practice covers contemporary policy issues, perspectives from practice and specialist guidance from across a wide range of common syndromes. Bringing together the important combination of theory, knowledge and practice, each chapter is written by experts from fields within

Principles and Practice of Yoga in Health Care(Paperback / softback)

The Principles and Practice of Yoga in Health Care is a professional-level textbook with contributions by multiple expert researchers and therapists in the field. This book brings together the science and the practice of yoga therapysupports the emergence of yoga therapy as a credible

Contemporary Scenography: Practices and Aesthetics in German Theatre, Arts and Design (Wiens Birgit E.)(Paperback)

Contemporary Scenography investigates scenographic concepts, practices and aesthetics in Germany from1989 to the present. Facing the end of the political divide, the advent of the digital age and the challenges of globalization, German-based designers and scenographers have reacted in a variety of

Mediation and Dispute Resolution: Contemporary Issues and Developments (Whatling Tony)(Paperback)

Mediation and Dispute Resolution addresses contemporary challenges and new developments in mediation. It aims to provide you with the key tools needed as an ADR practitioner to develop your own style and practice. The book examines the impact of diversity and cultural difference in mediation,

Contemporary Issues in Management(Paperback / softback)

Marketing Strategy: Based on First Principles and Data Analytics (Palmatier Robert)(Paperback)

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to

Contemporary Issues in Childhood: A Bio-Ecological Approach (Brown Zeta)(Paperback)

Contemporary Issues in Childhood provides undergraduate students with a comprehensive introduction to the current influences and challenges that surround childhood, families and communities. The text carefully explores the lives of children and young people to make clear the link between this

Handbook for Principles and Practice of Gynecologic Oncology (Levine Douglas A.)(Paperback)

Sized to fit in your pocket for quick reference, Handbook for Principles and Practice of Gynecologic Oncology, 3rd Edition, is packed with the essential information you need on the diagnosis and management of gynecologic cancers. Now in full color for the first time, this bestselling handbook

Clinical Naturopathy: In Practice (Sarris Jerome)(Paperback)

Clinical Naturopathy: In Practice applies the research, principles and treatment protocols outlined in Clinical Naturopathy: An Evidence-Based Guide to Practice, 2nd Edition. Written by a team of world-leading naturopathic practitioners and academics, Clinical Naturopathy: In Practice demonstrates

Psychological Testing: Principles, Applications, and Issues (Kaplan Robert M.)(Paperback)

PSYCHOLOGICAL TESTING: PRINCIPLES, APPLICATIONS, AND ISSUES, Ninth Edition explains the fundamentals of psychological testing, their important applications, and the controversies that emerge from those applications in clinical, education, industrial, and legal settings. Kaplan and Saccuzzo's

Digital Media and Society: Transforming Economics, Politics and Social Practices (White A.)(Paperback)

Referencing key contemporary debates on issues like surveillance, identity, the global financial crisis, the digital divide and Internet politics, Andrew White provides a critical intervention in discussions on the impact of the proliferation of digital media technologies on politics, the economy

Organizing Marketing and Sales: Mastering Contemporary B2B Challenges (Andersson Per)(Paperback)

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws upon theoretical perspectives in order to examine contemporary challenges in marketing and sales

Performance Measurement and Management Control: Contemporary Issues (Epstein Marc J.)(Pevná vazba)

Volume 31 of Studies in Managerial and Financial Accounting (SMFA) covers contemporary issues in performance measurement and management control.These papers are taken from 8th Conference On Performance Measurement And Management Control 2015. The topic of this edition is contemporary issues in

Compassion in Nursing: Theory, Evidence and Practice (Hewison Alistair)(Paperback)

Compassion has become a prominent issue in health policy and practice and the recommendations of the Francis Report and the Berwick Review emphasised the need for compassion in care. This timely and important text book provides a valuable resource for practicing and student nurses which examines

Contemporary Issues in Applied and Professional Ethics (Grix Marco)(Pevná vazba)

The latest volume of Research in Ethical Issues in Organizations addresses a range of contemporary issues in applied and professional ethics and explores the unique role of organizational ethics in creating and sustaining a pluralistic, free enterprise economy. It is ideally suited to researchers,

Client Issues in Counselling and Psychotherapy: Person-Centred Practice (Tolan Janet)(Paperback)

Client Issues in Counselling and Psychotherapy is the first humanistic counseling book to bring together commonly occurring client issues, exploring the origin and meaning of the difficulty, the therapeutic approach and process, and the outcomes. Extensive case material guides you through the