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The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.
How do companies know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of hit and miss? Harvard Business School professor Clayton Christensen has the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruptive innovation. Now, he goes further, offering powerful new insights.
After years of research, Christensen has come to one critical conclusion: our long held maxim--that understanding the customer is the crux of innovation--is wrong. Customers don't buy products or services; they 'hire'
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for.How do companies know how to
An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen's work continues to underpin today's most innovative leaders and organizations. A seminal work on disruption--for everyone confronting the growth paradox. For readers of the bestselling The Innovator's Dilemma--and beyond--this
How do you lead a fulfilling life? That profound question animates this book of inspiration and insight from world-class business strategist and bestselling author of The Innovator's Dilemma, Clayton
A comprehensive and multidisciplinary view of the emerging paradigm of user and open innovation, offering both theoretical and empirical perspectives.The last two decades have witnessed an extraordinary growth of new models of managing and organizing the innovation process that emphasizes users
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer
Despite recent advances in our understanding of how innovation and entrepreneurship impact the creation and appropriation of value, numerous questions remain unanswered. This volume draws together scholars working at the forefront of entrepreneurship-, strategy-, and innovation-related domains to
The story of the Masn brothers and their band waging guerilla war against the Communist regime in the early 1950s could be the most dramatic Czech tale of the 20th century. After their activities in Czechoslovakia, these five young men headed west - facing off against twenty thousand East German
From the critically-acclaimed author of The Downstairs Girl comes the richly imagined story of Valora and Jamie Luck, twin British-Chinese acrobats traveling aboard the Titanic on its ill-fated maiden voyage. Valora Luck has two things: a ticket for the biggest and most luxurious ocean liner in the
Innovation is the main engine of competitiveness. However, in a world in which everything goes faster, the inherent nature of the innovation process has changed. This book assesses both the theoretically and empirically intertwined relationship between innovation, clusters and multinational
What does innovation mean to and in India? What are the predominant sites of activity where Indians innovate, and under what situations do they work or fail? This book addresses these all-important questions arising within diverse Indian contexts: informal economy, low-cost settings, large business
From the superstar creators of My Mom Is Magical! and My Dad Is Amazing! comes this perfect celebration for every milestone Celebrate everything that makes you a rising star! From kindness and curiosity to playfulness and positivity, this book is a paw-some salute to anyone reaching a life
A guide to mastering microeconomic theory Microeconomic Foundations I develops the choice, price, and general equilibrium theory topics typically found in first-year theory sequences, but in deeper and more complete mathematical form than most standard texts provide. The objective is to take the
Examines the role of public procurement of military products on innovation policyQuantifies civilian spillovers from regional military product development projects from around the world Provides a comparative analysis of cost benefit calculation
America's research universities lead the world in discovery, creativity, and innovation--but are captive to a set of design constraints that no longer aligns with the changing needs of society. Their commitment to discovery and innovation, which is carried out largely in isolation from the
Part memoir and reflective analysis, Pragya Agarwal examines motherhood and fertility and how it shapes all our
The emerging interdisciplinary field of cognitive choice models integrates theory and recent research findings from both decision process and choice behavior. Cognitive decision processes provide the interface between the environment and brain, enabling choice behavior, and the basic cognitive
Leslie's story of talent, determination and a little bit of luck will take you on a fascinating journey from humble beginnings through this hardest of businesses to dizzying
The life story of Madge Addy, a working-class Manchester woman who volunteered to fight Fascism and Nazism in two major wars, is a truly remarkable one. Madge left her job and her husband to serve in the Spanish Civil War as a nurse with the Republican medical services. In Spain she was wounded in
Barbara Hepworth is one of the most important artists of the twentieth century, and her organic sculptures have come to exemplify three-dimensional modernist art. Published at a time of increasing interest in her work, this biography moves beyond the traditional narratives of modernism to provide
Silence within the workplace restricts change, transformation and the innovation of organizations. It can also be detrimental to the health and well-being of individual employees. Managing Silence in Workplaces investigates the costs of silence to the individual, the organization and society at
Airpower in the War against ISIS chronicles the planning and conduct of Operation Inherent Resolve by U.S. Central Command (CENTCOM) from August 2014 to mid-2018, with a principal focus on the contributions of U.S. Air Forces Central Command (AFCENT). Benjamin S. Lambeth contends that the war's