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Produkt Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges (Bowman Sarah)(Pevná vazba) označuje EAN kód 9781787692923.
Kategorie | Knihy |
EAN | 9781787692923 |
This volume brings together empirical and conceptual papers that investigate the challenges of organizing creativity in the innovation journey in and across different empirical contexts. The articles in this volume extend our understanding of the contextualized social dynamics of organizing
Teaches concepts and practices for driving creativity, innovation, entrepreneurship and intrapreneurship Discusses personal considerations for success and happiness over one's course of careerDescribes the power of observation and imagination--the OR Mindset--for in driving innovationPresents a
A comprehensive and multidisciplinary view of the emerging paradigm of user and open innovation, offering both theoretical and empirical perspectives.The last two decades have witnessed an extraordinary growth of new models of managing and organizing the innovation process that emphasizes users
Reviving Arab Reform offers a unique consideration of the links between economic, political and social development in the Arab region and offers tangible hope for the future. Islam Abdelbary evaluates the reform programmes in the last three decades in the Middle East North Africa region, and
Whilst existing studies on research management focus on single disciplinary perspectives in isolation, this new collection integrates a range of theories and business models from multiple fields to offer insights and examples of cross-disciplinary management perspectives. As the workplace
The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations.The book continues its international orientation in order to fully contextualize the field amidst the various political
This critical and inclusive edited collection offers an overview of the musical in relation to issues of race, culture and identity. Bringing together contributions from cultural, American and theatre studies for the first time, the chapters offer fresh perspectives on musical theatre history,
Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key
This new (third) edition of Rethinking Public Relations continues the argument of previous editions that public relations is weak propaganda. However, while earlier editions focused on PR as representative of the uneven power distribution in society, this book goes further, conceiving the power of
Traces the historical roots of Mongolia-China relations and analyses the pattern of the diverse relations between the two countries in modern and contemporary times. The examines the circumstances leading to the incorporation of Inner Mongolia into China and looks at the shift in Moscow's China
Despite recent advances in our understanding of how innovation and entrepreneurship impact the creation and appropriation of value, numerous questions remain unanswered. This volume draws together scholars working at the forefront of entrepreneurship-, strategy-, and innovation-related domains to
Research and development infrastructures are a critical success factor in the platform of science and technology. In turn, an R&D preliminary feasibility study is essential to establish fairness and social credibility of a plan, including expert review, information disclosure and alternative
PART ONE: ORIGINAL CONCEPTS OF STRATEGIC MANAGEMENT AND THE EVOLUTION OF MANAGEMENT SYSTEMS Chapter 1 Epistemological Underpinnings & Original Concepts of Strategic Management Chapter 2 Why make Strategy Explicit? Chapter 3 Evolution of Management Systems Chapter 4 From Strategic Planning to
Northeast India: A Place of Relations focuses on encounters and experiences between people and cultures, the human and the non-human world, allowing for building of new relationships of friendship and amity in the region. The twelve essays in this volume explore the possibility of a new search
The ten personas your innovators can adopt and harness to boost creativity from the bestselling author and ex-general manager of
This volume of Technology, Innovation, Entrepreneurship and Competitive Strategy is devoted to research aimed at understanding success and failure factors of mergers and acquisitions in entrepreneurial firms. Research topics offer insights into the relationships of performance factors in all stage
Forcing us to rethink our distinctions between politics, conflict and crime, Cockayne uncovers a world in which states and mafias compete in a 'market for government', and not only states, but also some criminal groups, make
Reconstructs the academic, professional and personal journey of the doyen of Indology, Buddhism and Orientalism in China. It is not easy to weave a tapestry of the life and works of a person as versatile as Ji Xianlin, but the authors have done a remarkable job in mirroring his journey through the
This series of original case studies, focusing on the proceedings and wider diplomatic significance of lavish banquets held across the period at iconic New York and London hotels like the Waldorf-Astoria and the Savoy, provides unique insights into the Pilgrims Society's activities. Stephan Bowman