Branding: In Five and a Half Steps (Johnson Michael)(Pevná vazba)

Branding: In Five and a Half Steps (Johnson Michael)(Pevná vazba)

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the

Kellogg on Branding in a Hyper-Connected World (Tybout Alice M.)(Pevná vazba)

World-class branding for the interconnected modern marketplaceKellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories

Alice's Alphabet Book - A Wonderland A to Z (Johnson Michael)(Pevná vazba)

Win Out: The Best of Sports Graphic Design and Branding (Publications Sandu)(Pevná vazba)

In sports branding, visual language is key to establishing an identity, creating a fan base and generating positive influence. Win Out: The Best of Sports Graphic Design and Branding showcases more than 80 global designs for sports brands and events, and provides interviews with the designers and

American Cosmic: UFOs, Religion, Technology (Pasulka D. W.)(Pevná vazba)

More than half of American adults and more than seventy-five percent of young Americans believe in intelligent extraterrestrial life. This level of belief rivals that of belief in God. American Cosmic examines the mechanisms at work behind the thriving belief system in extraterrestrial life, a

What is Life? - Understand Biology in Five Steps (Nurse Paul)(Pevná vazba)

'A BEAUTIFULLY WRITTEN EXPLORATION OF PERHAPS THE MOST IMPORTANT QUESTION IN SCIENCE.' BRIAN COX ----- Life is all around us, abundant and diverse, it is extraordinary. But what does it actually mean to be

Philosophy and Political Engagement: Reflection in the Public Sphere (Fives Allyn)(Pevná vazba)

Places: Identity, Image and Reputation (Anholt Simon)(Pevná vazba)

Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this

Truly Devious: A Mystery (Johnson Maureen)(Pevná vazba)

New York Times bestselling author Maureen Johnson weaves a delicate tale of murder and mystery in the first book of a striking new series, perfect for fans of Agatha Christie and E. Lockhart.Ellingham Academy is a famous private school in Vermont for the brightest thinkers, inventors, and artists

Synthetic Metabolic Pathways: Methods and Protocols (Jensen Michael Krogh)(Pevná vazba)

This volume outlines key steps associated with the design, building, and testing of synthetic metabolic pathways for optimal cell factory performance and robustness, and illustrates how data-driven learning from these steps can be used for rational cost-effective engineering of cell factories with

Brand Relevance (Aaker David A.)(Pevná vazba)

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which

Brand Built: Branding Buildings and the Builders (Rhed Publishers)(Pevná vazba)

As urban property markets around the world continue to boom, the branding of buildings and their creators has become a crucial part of developing a distinct identity amongst fierce competition. By making the distinction between Buildings and Builders, Brand Built aims to provide property

The Branding of Tourist Destinations: Theoretical and Empirical Insights (Camilleri Mark Anthony)(Pevná vazba)

Sustainable Destination Branding and Marketing: Strategies for Tourism Development (Sharma Anukrati)(Pevná vazba)

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable

Anh's Anger (Silver Gail)(Pevná vazba)

This wonderful and engaging 1st book in a trilogy that includes Steps and Stones and Peace, and Bugs and Understanding, gives children and caregivers a concrete practice for dealing with anger and other difficult emotions. In Anh's Anger, five-year-old Anh becomes enraged when his grandfather asks

Make Your Bed - Feel grounded and think positive in 10 simple steps (McRaven Admiral William H.)(Pevná vazba)

Michael Foreman's Classic Fairy Tales (Foreman Michael)(Pevná vazba)

Acclaimed children's author and illustrator Michael Foreman blends humour, sadness and romance in these irresistible retellings of classic stories that children will return to again and again. Dreamlike castles, mystical forests, inspiring heroes and terrifying villains are all brought to life in

How to Age Joyfully: Eight Steps to a Happier, Fuller Life (Pigott Maggy)(Pevná vazba)

This book is an approachable and comprehensive guide to ageing well in eight simple steps. Bursting with bite-sized tips and inspirational quotes, each chapter is a joyful treasure-trove for anyone who wants to live a full and happy life. I commend this book to everyone of all ages, and let us all

Hello Ruby: Adventures in Coding (Liukas Linda)(Pevná vazba)

Hello Ruby is half picture book and half activity book rolled into one adorable package. It introduces programming without requiring a computer at all. The point of the book isn't to teach you a programming language, but programming concepts. --GeekMom.com Meet Ruby--a small girl with a huge

Oppian, Colluthus, and Tryphiodorus (Oppian)(Pevná vazba)

Oppian of Cilicia flourished in the latter half of the 2nd century, and dedicated his Fishing (in five books) to Antoninus, presumably Marcus Aurelius. It deals with the habits and characteristics of fish as well as giving instructions for fishing: if not exactly poetical, it contains a great deal

Samuel Johnson: Selected Works (Johnson Samuel)(Pevná vazba)

An anthology of the essential and enduring works of Samuel Johnson Samuel Johnson was eighteenth-century Britain's preeminent man of letters--moral and literary critic, biographer, lexicographer, and poet--and his influence endures to this day. This anthology, designed to make Johnson's essential

Recovery--The Sacred Art: The Twelve Steps as Spiritual Practice (Shapiro Rami)(Pevná vazba)

In this hope-filled approach to spiritual and personal growth, the Twelve Steps of Alcoholics Anonymous are uniquely interpreted to speak to everyone seeking a freer and more God-centered life. This special rendering makes them relevant to those suffering from a variety of addictions as well as the

Synesthetic Design - Handbook for a Multi-Sensory Approach (Haverkamp Michael)(Pevná vazba)

Synesthetic design strives to develop products that systematically incorporate all five senses. In future, the current wealth of medical technical insights in psychology, physiology, motor functions, and neurology and the development of innovative materials with astonishing new properties will open

Harry Potter and the Half-Blood Prince (Rowling J.K.)(Pevná vazba)