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Get on board the next massive marketing revolution
AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here--whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power.
More than a simple primer on the technology, this book goes beyond the 'what' to show you the 'how' How do we use AI and ML in ways that speak to the human spirit? How to we translate cold
Get on board the next massive marketing revolutionAI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)--twin technologies that stand poised to revolutionize the way we sell. The future is
Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying
The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those determined to better understand the children's marketplace in order to ensure that it is administered in a manner consistent with the long-term aspirations of
The ultimate playbook for using artificial intelligence to communicate effectively, build teams, and win customers Not long ago, we imagined a hyper-connected world full of trust and openness--a world where effortless communication would bring about a new understanding between people everywhere
For salespeople tired of feeling stressed out, burned out, and bummed out that their customers don't want to hear from them, A Mind for Sales is the guide they need to develop a success mindset and the habits required to breakthrough to a whole new level of sales performance.Everybody knows the
Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies
Lead Your Business the Starbucks Way Foreword by Herve Humler, President and COO, The Ritz-Carlton Hotel Company, L.L.C. One of the best-recognized and admired brands in the world, Starbucks singlehandedly transformed the ordinary delivery of coffee into a cultural phenomenon--a result of the
Start closing sales like top producers Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: 'I wouldn't be interested'? Has your heart taken a fast dive into your
The bestselling wine marketing book in the English language is fully revised and updated to meet the newest challenges and opportunities of modern global wine markets. New topics include social media marketing, sales and marketing metrics, complete regulatory compliance, website strategies and
Discover new entrepreneurial marketing strategies and techniques for supercharging profits now, and sustaining competitive advantage for years to come Marketing That Works, Second Edition delivers a comprehensive portfolio of high-value, low-cost marketing solutions that fully leverage today's
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer. Author Jamie Shanks has personally built Social Selling solutions in nearly every
Forecast geopolitics and markets with this clear and insightful resource Geopolitical Alpha - An Investment Framework for Predicting the Future provides readers with an original and compelling approach to forecasting the future and beating the markets while doing so. Persuasively written by author,
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book 'Fast, fun and immensely practical.' --JOE SULLIVAN, Founder, Flextronics 'Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.' --JOSH WHITFORD, Founder, Echelon
Timely and powerful, this book offers a new framework to elevate instructional practices with technology and maximize student learning. The T3 Framework helps teachers categorize students' learning as translational, transformational, or transcendent, sorting through the low-impact applications to
Praise for Selling Luxury 'Genevi ve and Robin have brought together their talents tocreate a book that gives all Sales Ambassadors the fundamentals inselling and building customer loyalty.'--Hamida Belkadi, CEO, De Beers Diamond Jewellers, USA'Selling Luxury is filled with ways of exceeding each
'Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....'--David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981
A computer forensics 'how-to' for fighting malicious code and analyzing incidents With our ever-increasing reliance on computers comes an ever-growing risk of malware. Security professionals will find plenty of solutions in this book to the problems posed by viruses, Trojan horses, worms, spyware,
by Kurt Keutzer Those looking for a quick overview of the book should fast-forward to the Introduction in Chapter 1. What follows is a personal account of the creation of this book. The challenge from Earl Killian, formerly an architect of the MIPS processors and at that time Chief Architect at
A systematic approach to product design and safety from an engineering perspective This new design guide focuses on product safety and engineering ethics for engineering students and technical professionals across many fields and industries. The book is written from the perspective of an active
Introducing a new business model for smart growth that creates shared value and social benefitMost business models are transactional and thrive on enormous scale, huge distribution networks, and brand recognition. But then along comes a rival that is small, nimble, and doesn't care much about its
This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new
Provides research exploring the theoretical and practical aspects of contemporary tourism in Eastern Europe and its effect on economics and sociology. The book features coverage on a broad range of topics, including monument protection, economic features, and socialist
The man Business Week calls the ultimate entrepreneur for the Information Age explains Permission Marketing--the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or
How can today's designers better engage with new and emerging technologies to take advantage of the opportunities these technologies can bring?'An insightful treatment of how design must change to address the many challenges with a world of global companies and design teams.'--Don Norman, author,