Advertising: Enamelled Seductions (Wunderlich Sonja)(Pevná vazba)

Advertising: Enamelled Seductions (Wunderlich Sonja)(Pevná vazba)

Imagination and creativity have always been sought-after qualities in competing for customers. However, it was not until the large-scale production of commodities in the wake of the industrial revolution that advertising became all-important. This publication focuses on enamelled signs with product

Advertising Concept Book - Think Now, Design Later (Barry Pete)(Pevná vazba)

Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies

Shell Art & Advertising (Anthony Scott)(Pevná vazba)

Featuring a wealth of beautiful reproductions from Shell's extensive archive, Shell Art & Advertising positions the company's artistic heritage within a historic and social context

Goodvertising: Creative Advertising That Cares (Kolster Thomas)(Pevná vazba)

Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand's corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given

101 Things I Learned(r) in Advertising School (Arrington Tracy)(Pevná vazba)

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned(R) series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising

Between the Lines: Early Advertising in Singapore: 1830s - 1960s (Various)(Pevná vazba)

Between the Lines: Early Advertising in Singapore welcomes us to the rush world of early print advertising in Singapore. This comprehensive pictorial collection not only gives us a vivid overview of two centuries' worth of advertising copy and artwork but also acts as a fascinating insight into the

The Anatomy of Humbug: How to Think Differently about Advertising (Feldwick Paul)(Pevná vazba)

How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all

Ayurveda - An Ancient System of Holistic Health to Bring Balance and Wellness to Your Life (Shah-Williams Sonja)(Pevná vazba)

Flushable Fashion (Yang Jian)(Pevná vazba)

We've all felt bored in hotel rooms at some point. And despite a hectic travel schedule, advertising-man Jian Yang has found a way to make clever use of the time. His extended business trip in Mount Lavinia Hotel, Sri Lanka on 24 May 2017 was a turning point. He posted on Instagram: 'I've brought a

Hand Jobs: Life as a Hand Model (Kellett Oli)(Pevná vazba)

These models are the stars of the biggest advertising campaigns around. They adorn huge billboards. Some are insured for seven figure sums. Some are classed as supermodels, but you've never seen their faces--until now. Each model is shown peeling a banana alongside a full-face portrait coupled with

D&ad. the Copy Book (D&ad)(Pevná vazba)

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most

Chez Panisse Cafe Cookbook (Waters Alice L.)(Pevná vazba)

We hung the walls with old French movie posters advertising the films of Marcel Pagnol, films that had already provided us with both a name and an ideal: to create a community of friends, lovers, and relatives that span generations and is in tune with the seasons, the land, and human appetites. So

Gambling Advertising: Nature, Effects and Regulation (Gunter Barrie)(Pevná vazba)

There is a growing concern about the rise of gambling in many countries. With the expansion of online gambling opportunities and the relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and highly visible

Typography. Advertising. Book Design (Bill Max)(Pevná vazba)

Max Bill was active in nearly every area of art and design, which were universal concepts for him. Furthermore, his theoretical publications have turned him into one of the most fruitful stimulators of Modern Concrete Art in post-war Europe among the Bauhaus generation of students. This volume

Storynomics - Story Driven Marketing in the Post-Advertising World (McKee Robert)(Pevná vazba)

Robert McKee & Thomas Gerace's new book Storynomics translates the lessons of storytelling in business into economic and leadership

E. McKnight Kauffer: The Artist in Advertising (Condell Caitlin)(Pevná vazba)

Hailed in his lifetime as the 'poster king,' E. McKnight Kauffer's designs for the London transport system, Alfred Hitchcock, and others are an enduring influence on contemporary advertising and graphic arts. E. McKnight Kauffer (American, 1890-1954) was a pioneering figure who transformed the

Storynomics: Story-Driven Marketing in the Post-Advertising World (McKee Robert)(Pevná vazba)

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of

Dinosaurium(Pevná vazba)

Equinoxes(Pevná vazba)

Cornebidouille(Pevná vazba)

Cellars(Pevná vazba)

NATURE(Pevná vazba)

Emotions(Pevná vazba)

Dokoupil(Pevná vazba)