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Brand Therapy is a 'how to' book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning
Produkt Brand Therapy: 15 Techniques for Creating Brand Strategy in Pharma and Medtech (Smith Brian D.)(Paperback) popisuje EAN kód 9781788600057.
Brand Therapy is a 'how to' book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning
Brand Therapy is a 'how to' book for brand teams in the pharma and medtech sectors. It describes when and how to use a selection of strategic planning
Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields
Get ready to roll with Pea, Bee, & Jay in this brand-new early reader graphic novel series by Brian 'Smitty' Smith, perfect for fans of Narwhal & Jelly, emerging readers, and comic lovers alike Like all peas, Pea loves to roll. So when a no-good strawberry dares him to roll all the way off the
This is a book for CEOs and Managing Directors who have a successful brand and want an evidence-based strategy that will accelerate
To be of value to firms, branding must operate in the 'real' world, not a theoretical one, unlocking latent commercial potential and delivering tangible business results. The imperative is to pragmatically change as you go, making simple branding changes that deliver a commercial difference. This
This practical book describes the specific use of receptive (listening) methods and techniques in music therapy clinical practice and research, including relaxation with music for children and adults, the use of visualisation and imagery, music and collage, song-lyric discussion, vibroacoustic
How to build an authoritative and authentic personal brand that will change your
By creating a therapeutic outlet for processing and self-expression, art therapy is an especially effective way to help emerging adults to develop their mentalizing faculty. With an 8-week syllabus, this professional guide provides detailed directives on putting mentalizing-based arts interventions
This business book is great for leaders, middle managers and entrepreneurs interested in the following categories; SOCIAL MEDIA MARKETING LEADERSHIP BRANDING NETWORKING Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted that their
This brand-new, full-color reference is a foundational text for veterinarians and veterinary students learning about companion exotic animal diseases. Organized by body system, Current Therapy in Exotic Pet Practice walks students through the most relevant information concerning the diagnosis and
Solution-focused therapy is often misunderstood to be no more than the techniques it is famous for--pragmatic, future-oriented questions that encourage clients to reconceptualize their problems and build on their strengths. Yet when applied in a 'one-size-fits-all' manner, these techniques may
From Chris Hart, the bestselling art instruction author of all time, the first in a brand-new series--and the perfect go-to guide for anyone ages 12 and up interested in beginner-level figure drawing. In Begin to Draw People, bestselling how-to-draw author Christopher Hart taps into his vast
Helpful and accessible, the book explains the methodology used in music therapy, a topic that has been considered only briefly until now. The author presents an empowering approach to practice, discussing how the therapist can be placed in a collaborative relationship with the individual or with
Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture.'Denny and Leinberger capture the profound truths and
Stop fighting and fall back in love, starting today If you and your partner are struggling to communicate and connect, you are not alone. The Couples Therapy Workbook for Healing is a helpful toolkit containing expert advice and activities to help both of you cultivate stronger attachment bonds and
Providing a wealth of practical interventions and activities--all organized within a state-of-the-art modular framework--this invaluable book helps child clinicians expand their cognitive-behavioral therapy (CBT) toolkits. Going beyond the basics, the authors provide effective ways to engage
This volume helps coaches and coaching companies to be more effective in the market place, by using an approach that works to create a coaching culture and integrates coaching well into
This guide shows how to use basic energy techniques in order to change atmospheres for the better and to protect people and places from negative
This comprehensive and groundbreaking book describes the effective use of songwriting in music therapy with a variety of client populations, from children with cancer and adolescents in secondary school to people with traumatic brain injury and mental health problems. The authors explain the
Get ready for action, adrenaline and adventure in this explosive, brand new Alex Rider mission by bestselling author, Anthony Horowitz. In this adrenaline-fueled adventure in the number one bestselling series, Alex Rider is sent by MI6 Special Operations to infiltrate a new and sinister
A well-rounded guide covering the techniques and skills needed to succeed in catamaran sailing, for those starting out through to those striving for championship wins. Whether you are a youngster choosing your first cat, a club sailor looking to improve your results, or a seasoned racer embarking