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Throughout history, selling and entertainment have gone hand in hand - from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today's celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of 'creativity', it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today's advertising is less liked and less effective than ever before.
How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else? In Paul Feldwick's radical new view, all
In Why Do People Sing? Paddy Scannell explores some of the mysteries at the heart of vocal communication. What explains the communicative musicality of the voices between parent and child as a baby learns to talk? Can readers of fiction hear the voices of authors and characters within soundless
A fascinating exploration of why we do the things we do, according to science Dive into the psychology of the human brain with STEM activities and research projects that get readers excited about learning their own minds. Psychology: Why We Smile, Strive, and Sing introduces students to the
Why does religion inspire hatred? Why do people in one religion sometimes hate people of another religion, and also why do some religions inspire hatred from others? This book shows how scholarly studies of prejudice, identity formation, and genocide studies can shed light on global examples of
Have you ever wondered: What's at the bottom of the sea? Why does polar ice melt? Which tools does a forensics team use to solve a crime? Well, look no further Everyone's favorite Scarlet Speedster is here to answer all your burning questions Barry Allen, with the help of some of his close
From the author of Ten Restaurants That Changed America, an exploration of food’s cultural importance and its crucial role throughout human history. “A rich and fascinating narrative that reaches deep into the historical and cultural larder of societal experience, powerfully illustrating the
Why do testicles hang the way they do? Is there an adaptive function to the female orgasm? What does it feel like to want to kill yourself? Does 'free will' really exist? And why is the penis shaped like that anyway? This title deals with these
Why do men's testicles hang outside the body? Why does our appendix sometimes explode and kill us? And who does the Designer like better, anyway--us or squid? These and other questions are addressed in The Not-So-Intelligent Designer: Why Evolution Explains the Human Body and Intelligent Design
Do you know your fibia from your tibia? How does the endocrine system work? Why does the body produce saliva? You may be able to vent your spleen, but what does it actually do? In The Human Body, discover what humans are made of and how the body works. In this fascinating and comprehensive guide to
This wide-ranging book shows why Paul Longmore is one of the most respected figures in disability studies today. Understanding disability as a major variety of human experience, he urges us to establish it as a category of social, political, and historical analysis in much the same way that race,
How should historians speak truth to power - and why does it matter? Why is five hundred years better than five months or five years as a planning horizon? And why is history - especially long-term history - so essential to understanding the multiple pasts which gave rise to our conflicted present?
Why does modern life revolve around objectives? From how science is funded, to improving how children are educated -- and nearly everything in-between -- our society has become obsessed with a seductive illusion: that greatness results from doggedly measuring improvement in the relentless pursuit
What does Christianity have to do with anything? What does the Christian faith teach about God, Jesus and the Holy Spirit? What do I need to know about angels, Satan and demons? What place should the Bible or a church have in my life? By exploring these and other core questions, bestselling author
A series of twenty non-fiction science readers which engages children in the world around them. Why are some clouds so dark? Why does lightning strike? What is a tornado? You can find the answers to these and other questions about weather in Why Does Thunder
Ever wondered . . . Why are slugs so slimy?Why does your skin go wrinkly in the bath?How clever is your right foot?What is the best thing to do if you fall into quicksand?And do igloos have loos?Mitchell Symons knows the answers . . . and now you will
How does a yo-yo climb back up its string? Why does a boomerang come back to you? And how does a kaleidoscope work? These and other mind-bending questions are answered in this explanation text about how toys
Now in paperback after five printings, a remarkable journey through the built world from the Pulitzer Prize-winning New Yorker critic and 'America's foremost interpreter of public architecture' (Tracy Kidder)Why Architecture Matters is not a work of architectural history or a guide to the styles or
What does Christianity stand for in the 21st century? How can we believe it? Why do we need it? In this modern classic, bestselling author Tom Wright invites you on a journey into the heart of Christianity and shows you how it can be lived authentically today. Taking the reader through the
'You are the last man in the world I would marry.' Why does spirited, lively Elizabeth Bennet so rudely reject the proposal of the handsome, rich Mr Darcy? What could he possibly have done to offend her? Elizabeth is proud of her ability to judge others; Mr Darcy is proud of his family name. When
Are tornados and twisters the same thing? Why does it rain? Stunning photos and simple text explain the wonders of weather to young children. Images of puffy clouds, dramatic storms, and rainbows alternate with buoyant portraits of a diverse group of children experiencing the natural world
Why don't typical enterprise projects go as smoothly as projects you develop for the Web? Does the REST architectural style really present a viable alternative for building distributed systems and enterprise-class applications? In this insightful book, three SOA experts provide a down-to-earth
Why does a director choose a particular script? What must they do in order to keep actors fresh and truthful through take after take of a single scene? How do you stage a shootout--involving more than one hundred extras and three colliding taxis--in the heart of New York's diamond district? What
What is food and why does it matter? Bringing together the most innovative, cutting-edge scholarship and debates, this reader provides an excellent introduction to the rapidly growing discipline of food studies. Covering a wide range of theoretical perspectives and disciplinary approaches, it