Visual Merchandising: In-Store Communication to Enhance Customer Value (Zaghi Karin)(Paperback)

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Visual Merchandising: In-Store Communication to Enhance Customer Value (Zaghi Karin)(Paperback)

2 695 Kč

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Visual Merchandising: In-Store Communication to Enhance Customer Value (Zaghi Karin)(Paperback)

Buying behavior is a process that is conditioned by a complex receptive system, originating with the product's physical impulses (features such as function, size, packaging, and brand), its location (store, layout, display) and price. This book addresses this topic from a managerial

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