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Typographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve. A thorough understanding of how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they express character and emotion are the most essential tools in the designer's repertoire. The basic principles of typographic design transform the utilitarian quality of words, lines, paragraphs and columns into an aesthetic form that conveys both the intellectual meaning and emotional feeling of the message. Through the relationship between the elements and space, and their rhythm and composition, design not only objectively conveys information
Produkt Typography: Formation and Transformation (Kunz Willi)(Pevná vazba) popisuje EAN kód 9783721204957.
Kategorie | Knihy |
EAN | 9783721204957 |
Typographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they
Best examples and uses of typography in motion for the digital environment. Typography for the Screen features a wealth of creative typography projects for the digital screen, such as motion graphics, webpage design, and conceptual experiments, and explores typographic application in visual and
A graphic compendium of vintage American design and typography. Junk Type is a project driven by the passion of one man to document a disappearing aspect of American culture. Bill Rose--aka Recapturist--is a photographer and designer who has spent the last decade traveling across America looking
For the first time, the history of typography is told in comic strip form Typography confronts us everywhere: in books and newspapers, on road signs, in product packaging, and on political leaflets. It is ubiquitous to the point of mundanity. But while the typeface might be secondary to the
The rapidly expanding field of galaxy formation lies at the interface between astronomy, particle physics, and cosmology. Covering diverse topics from these disciplines, all of which are needed to understand how galaxies form and evolve, this book is ideal for researchers entering the field
As a result of globalization and increased interaction across countries and cultures, multilingualism has gained importance. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that
Biofilms -- Science and Technology covers the main topics of biofilm formation and activity, from basic science to applied aspects in engineering and medicine. The book presents a masterly discussion of microbial adhesion, the metabolism of microorganisms in biofilms, modelling of mass transfer and
Provides an analysis of British rivers, exploring the physical formation of rivers; the characteristics of environments; analysis of the social, economic, and cultural uses and associations of rivers; and examination of the problems of river management. This book is illustrated, and includes an
When we read, our brain is decoding a series of abstract symbols and synthesizing the results into complex ideas. Really, then, we see before we read. We recognize the character of a word before we ascertain its meaning. A tailor-made creative type takes advantage of this effect to visualize a
New perspectives on the iconic physicist's scientific and philosophical formation At the end of World War II, Albert Einstein was invited to write his intellectual autobiography for the Library of Living Philosophers. The resulting book was his uniquely personal Autobiographical Notes, a classic
Digital Transformation Management for Agile Organizations highlights and explores new dynamics regarding current digital developments globally scale, by examining the threats, as well as the opportunities these innovations offer to organizations of all kinds. Digital transformation is addressed
North/South focuses on the dramatic changes in the intellectual and political typography of a Europe divided between the countries of the North and of those of the
1. Introduction.- 2. From Shinjinkai to Zengakuren: Petit Bourgeois Students and the Postwar Revolution, 1945-1950.- 3. 'Impressionable Students and Excitable Koreans': Internal Factors in the JCP's Anti-American Radicalization, 1945-1952.- 4. Guerilla Warfare in Postwar Japan: The Ogōchi sanson
Theoretical and ethnographical approaches examine symbolic interactionism's ability to deploy the concepts of structure and agency in sociological explanation. It illuminates the dialectic of oppression and resistance in everyday life, illustrating that actors make meaning through
Focusing on the organic inventory of regions of star and planet formation in the interstellar medium of galaxies, this comprehensive overview of the molecular universe is an invaluable reference source for advanced undergraduates through to entry-level researchers. It includes an extensive
Max Bill was active in nearly every area of art and design, which were universal concepts for him. Furthermore, his theoretical publications have turned him into one of the most fruitful stimulators of Modern Concrete Art in post-war Europe among the Bauhaus generation of students. This volume
Business approaches in today's society have become technologically-driven and highly-applicable within various professional fields. These business practices have transcended traditional boundaries with the implementation of internet technology, making it challenging for professionals outside of the