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THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. This is Marketing offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
THE FINANCIAL TIMES BOOK OF THE MONTH Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases
Swim Until You Can't See Land charts the relationship between two women born sixty years apart, whose chance encounter marks a watershed for the younger woman. In her early twenties, Hannah Wright is forced to give up a promising career as a professional swimmer, and is adjusting with difficulty
This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first
How do you escape when you can't see the way
It's all in the name: Learn You a Haskell for Great Good is a hilarious, illustrated guide to this complex functional language. Packed with the author's original artwork, pop culture references, and most importantly, useful example code, this book teaches functional fundamentals in a way you never
Most wildlife books are designed to help you identify the animals you have seen. This book is different. In this new, user-friendly guide one British species is highlighted per page, and each account explains in accessible text how to find it, where to find it and how to ensure you have the most
What boss wouldn't want employees to believe that obedience and conformity are the keys to success? This book shows us how it's possible and convinces us why it's
'To be successful, you have to be able to adapt to change' - Sir Alex Ferguson The pace of change is greater than ever. We face new challenges every day in our jobs and in our personal lives. Those who can handle change are the most fulfilled. Those who fear change will find it hardest to thrive
The bestselling business guru who brought us Purple Cow and The Dip offers his first (and totally unique) book about
There are Scaredy Cats everywhere . . it's just that YOU can't see them. Only cats can see a Scaredy Cat. When shelter cats Pasha and Poop move in with their new human family, they find themselves up against a ghostly
What is there to do when you can't sleep? Why, count sheep of
Draw what you see Hirameki - 'brainwave' or 'flash of inspiration' in Japanese - is where doodling and imagination come
Containing artwork and animals, this story acts as an introduction for children to look and learn about
When you can't protect everyone, who will you save? Iceland, AD 935 Einar Unnsson is destined to be great. When he fights, a frenzy comes upon him. It makes him lethal in battle - so lethal he just defeated the man his own father sent to kill him.Now, with Einar exiled from his kingdom, his father
If you think coding is only for geniuses, then you haven't tried this yet.Are you looking to expand your skill set to increase your value in the job market?If you have a knack for problem solving, coding can be a rewarding and fun skill to learn.Coding is one of the most in-demand skills that
With this essential workbook and audio guide, you'll learn things like: * Dealing with your children's strong emotions * Setting firm limits and still maintaining goodwill * Expressing your feelings without being hurtful * Engaging your children's co-operation * Resolving family conflicts
Do you love dogs? Do you enjoy teaching animals to do tricks? Read this book to learn about becoming a dog
Do you enjoy going to the zoo? Do you love wild animals? Read this book to learn about working as a
Do you love pets? Do you enjoy taking care of animals? Read this book to learn about working as a
Have you ever seen a mermaid? Eliza has And this is the bewitching tale of how she and a little mermaid became the most inseparable of friends . . . Eliza lives next to the sea, with her father, a fisherman. Eliza doesn't know why, but she's always felt different from the other children... So when
'Excuse me, sir, but may I be of assistance? Ah, I see I have alarmed you. Do not be frightened by my beard. I am a lover of America...' So speaks the mysterious stranger at a Lahore cafe. In this title, this speaker of immaculate English tells you his story, of how he embraced the Western dream -