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A comprehensive look at creating pricing strategies that work in both good economic times and bad
Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.
Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of
A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to
The largest, most comprehensive American dictionary available in print! The great, unabridged dictionary includes over 476,000 entries, including an expanded and updated Addenda Section of new words and meanings. The dictionary features 140,000 etymologies detailing word origins, 200,000 verbal
A complete guide to baking from the founders of the acclaimed Bourke Street Bakery. With delectable sweet treats right through to savoury specialities, and thorough technique details and stunning photography, this is the perfect baking companion for the beginner and the more
This Manuscript exploits the diversity advantage and coding advantage of space time codes and the rate advantage of spatial multiplexing systems. A detailed analysis of the space time coding schemes such as space time block codes, CIODs, space time trellis codes, beamforming schemes and spatial
A moving new novel from the masterful Jon Walter about two sisters involved with the suffragette movement in
Learn to take full advantage of the power of spreadsheet modeling with PRACTICAL MANAGEMENT SCIENCE, 6E, geared entirely to Excel 2016. This edition uses an active-learning approach and realistic problems with the right amount of theory to ensure you establish a strong foundation. Exercises offer
In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help manage, adapt, and be more successful with communicating. Emotional Intelligence 2.0 delivers a step-by-step guide for increasing your emotional
Jameson's first full-length engagement with Walter Benjamin's work. The Benjamin Files offers a comprehensive new reading of all of Benjamin's major works and a great number of his shorter book reviews, notes and letters. Its premise is that Benjamin was an anti-philosophical, anti-systematic
This book deals with the Divine Proportion, a secret code that rules art, nature, and science. It is known by many names: Golden Mean, Sacred Cut and Phi are only a few; and it is not by chance that the Divine Proportion was given its name. It has been called divine because over thousands of years
In partnership with the Dutch Reformed Translation Society, Baker Academic is proud to offer the first volume of Herman Bavinck's complete Reformed Dogmatics in English for the very first time. Bavinck's approach throughout is meticulous. As he discusses the standard topics of dogmatic theology,
In partnership with the Dutch Reformed Translation Society, Baker Academic is proud to offer the second volume of Herman Bavinck's complete Reformed Dogmatics in English for the very first time. This masterwork will appeal to scholars, students, pastors, and laity interested in Reformed theology
The bestselling, hugely popular Hummingbird Bakery is back with a wonderful new collection of easy and delicious cupcakes, layer cakes, pies and cookies to suit all occasions in this beautiful
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(Guitar Educational). Expand your guitar knowledge with the Guitar Lesson Goldmine series Featuring 100 individual modules covering a giant array of topics, each lesson in this Rock volume includes detailed instruction with playing examples presented in standard notation and tablature. You'll also
Enter a whimsical world, created in vivid detail with stunning illustrations by Alison Jay and clever, lyrical rhymes. Insect customers clamor to dine at the Tiny Baker's cafe, but when the ladybug chefs fly off and upend the pristine bakery's kitchen, the Tiny Baker learns an important lesson
In partnership with the Dutch Reformed Translation Society, Baker Academic is proud to offer in English for the very first time all four volumes of Herman Bavinck's complete Reformed Dogmatics. This masterwork will appeal not only to scholars, students, pastors, and laity interested in Reformed
The author of the #1 New York Times bestseller Orphan Train returns with an ambitious, emotionally resonant historical novel that captures the hardship, oppression, opportunity and hope of a trio of women's lives--two English convicts and an orphaned Aboriginal girl -- in nineteenth-century
Bestselling author Walter Mosley has proven himself a master of narrative tension, both with his extraordinary fiction and gripping writing for television. The Awkward Black Man collects seventeen of Mosley's most accomplished short stories to showcase the full range of his remarkable
Explore the graphic work of Hundertwasser with this lavishly produced introduction to the artist. Friedensreich Hundertwasser produced numerous drawings, watercolors, lithographs, and woodcuts throughout his life, all containing the characteristic spirals and arabesque lines for which he is known
Shaping Interior Space, 4th Edition, emphasizes the experiential contributions of interior design. Intended for all design students, the author covers strategies for creating interior environments that work as a total system to enhance the experience of the user. The book is organized into three
Get baking with the master baker and judge of The American Baking Competition Paul Hollywood's new book is all about bread - how to make it and how to use it. Not only does Paul teach you exactly how to make a variety of breads, but for each one there is a spin-off recipe that shows you how to
Each new print copy includes Navigate 2 Advantage Access that unlocks a comprehensive and interactive eBook, student practice activities and assessments, a full suite of instructor resources, and learning analytics reporting tools. Reorganized and streamlined to enhance learning outcomes, the
Published in celebration of Magnolia Bakery on the eve of its twenty-fifth anniversary, a beautifully photographed book offering nearly 150 scrumptious recipes and tips, tools, and techniques accompanied by 250 photographs and illustrations destined to be the favorite resource for the home