The Price Advantage [With Access Code] (Baker Walter L.)(Pevná vazba)

The Price Advantage [With Access Code] (Baker Walter L.)(Pevná vazba)

The Price Advantage [With Access Code] (Baker Walter L.)(Pevná vazba)

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The Price Advantage [With Access Code] (Baker Walter L.)(Pevná vazba) - popis produktu

A comprehensive look at creating pricing strategies that work in both good economic times and bad

Written by three preeminent pricing experts at McKinsey & Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business.

Pricing is by far the most powerful profit lever that managers can influence. Yet few companies approach pricing in a way that fully capitalizes on its value. This Second Edition, a major revision and extension of the first book, shows you what it takes to achieve the price advantage in today's competitive and complex business environments. Based on in-depth, first-hand experience with thousands of companies, this book provides managers with a pragmatic guide through the maze of

The Price Advantage [With Access Code] (Baker Walter L.)(Pevná vazba) - historie ceny a dostupnosti

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