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The classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed: *8 headlines that work--and how to use them *The 5-step 'Motivating Sequence' for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful 'lead magnets' that double response rates *The '4 S' formula for making
Secrets to Writing a Successful Business Plan: A Pro Shares a Step-by-Step Guide to Creating a Plan that Gets Results by Hal Shelton will open your eyes to insider tips, hints, and techniques for creating a winning business plan and attaining funding.This second edition maintains the original laser
A step-by-step guide to realizing the American dream, The Threesome Handbook: A Practical Guide to Sleeping with Three is the first book to give tri-curious men and women the inside scoop on threesomes. Having finally slipped into the mainstream -- on MTV, Boston Legal, Entourage, magazines,
The classic step-by-step guide to thesis and dissertation success, fully updated for 2018. From research to defense, a masters thesis or doctoral dissertation is a major undertaking. Since 1998, this book has been the go-to resource for scholars seeking guidance at every phase of the process
This is your step-by-step guide on how to write successful research proposals in the health sciences, whether it is for a thesis or dissertation review committee, an ethical review committee or a grant funding committee. Using quantitative, qualitative, and mixed research approaches, follow the
This is an intensely practical handbook for students, actors, and teachers on how to cope with text, character, and situation. Barbara Houseman's method is to state a precept and devise an exercise to explore it. The result is a book with a practical exercise on almost every
The Handbook for Teaching Bible-Based ESL provides a step-by-step guide for establishing a thriving ESL ministry at your church. New and experienced leaders alike will benefit from the many practical and innovative suggestions on second-language teaching. You'll learn to: Choose the most
The Director's Craft is a unique and completely indispensable step-by-step guide to directing for the stage. Written by one of the most adventurous and respected directors working today, this book will be an essential item in every student and practitioner's kitbag. It provides detailed assistance
A quick, step-by-step guide to developing the practical negotiating skills that every business manager needs. The authors cover preparation, strategy development, getting started, building understanding, bargaining, and closing the deal. Managers learn effective tools for negotiating within their
The essential step-by-step guide to dynamic
Offers a step-by-step guide for interpreting data acquired by optical coherence tomography. The first step subdivides each image into its smallest elementary parts. This handbook presents a logical method of analysis and interpretation of clinical images to guide clinicians in assessing,
Known as pyrography, which literally means writing with fire, woodburning is a rewarding art that is practically infinite in its applications. This book shows you everything you need to get started in this fun and expressive craft. Award-winning artist and pyrographer Si Easton takes you from basic
Taking an interdisciplinary approach, Robert Gray offers a thorough and well-rounded clinical guide to exploring the depth of the unconscious through art in psychotherapy. He emphasises the clinical relevance of art therapy and critically highlights ideas around evidence-based practice and the link
This step-by-step guidebook offers a range of contemporary and popular brief treatments, suitable for a range of client groups and professional settings. Following a comprehensive introduction to the use of brief interventions in therapeutic practice, each chapter provides an introduction to the
An interactive journal that serves as a joyful, inspirational guide to building the life you've always dreamed of, using the principles and creative process of an award-winning product designer. Life, just like a design problem, is full of constraints -- time, money, age, location, and
A practical, step-by-step guide to identify and cope with depression by bestselling author and GP Dr Harry Barry. Depression and anxiety can have a debilitating effect on sufferers and their families. However, in many cases, these afflictions can be treated and risks of recurrence significantly
It is clear to men, Robert Bly writes, that the images of adult manhood given by popular culture are worn out. Drawing on psychology, anthropology, mythology, folklore and legend, 'Iron John' searches for a new vision of what a man is or could
Need to know which digital camera to buy? Want to take better photographs and retouch images? Ready to achieve professional results? This updated edition of The Digital Photography Handbook will allow you to make the most of all the advantages your camera has to offer - as well as guiding you
Kids' Birthday Cakes Step by Step is a delicious guide that takes the stress out of baking unforgettable birthday cakes to wow your child, whatever their
Gestalta sets out to teach how to bind a model or partner so that they are suspended in the air. This is a book for those who already have some experience with rope bondage and want to progress to more advanced suspensions. The book shows how to prepare the suspension points, and goes into great