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For readers of The Innovator's Dilemma comes an incisive new approach to one of the key questions of our time--how to thrive rather than be destroyed by digital transformation--from Harvard Business School Professor of Strategy Bharat Anand. Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, from The New York Times to The Economist, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Companies that now flourish are finding that the connections they foster are more important than the content they create. Success comes not from making the best content but from recognizing how content enables customers' connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors' best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the frontlines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Advance praise for The Content Trap As Bharat Anand shows in this eminently readable book, connections are now more important than content. His insights will bring you several steps closer to understanding the digital revolution and how you can avoid its many perils.'--Daniel H. Pink,New York Timesbestsellingauthor ofDriveandTo Sell Is Human 'A very smart book--creators, ignore this at your peril. This revolution has been twenty years in the making, and Bharat Anand makes the past (and the future) a lot more clear.'--Seth Godin, New York Times bestselling author of Meatball Sundae and Linchpin'
'My favorite book of the year.'--Doug McMillon, CEO, Wal-Mart Stores
Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons,For readers of The Innovator's Dilemma comes an incisive new approach to one of the key questions of our time--how to thrive rather than be destroyed by digital transformation--from Harvard Business School Professor of Strategy Bharat Anand. Companies everywhere face two major challenges today:
Develop and implement an effective content strategy tailored to your business's needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king. It's how we engage, how we inform,
Winner of the 2020 Book Award for the Organizations and the Natural Environment (ONE) Division of the Academy of Management.Climate change, and the resultant impact on resource management and societal wellbeing, is one of the greatest challenges facing businesses and their long-term performance
The Clean Energy Age - A guide to beating climate change is a how-to handbook providing Top 10 Lists of priorities, helping homeowners, business, and government officials to take immediate action against climate change and benefit from new sources of energy. It is based on 15 years of research and
The new edition of the best-selling guide for powerful, morally-grounded change leadership in any organization. Change is an inevitable, essential part of the modern world. Change prevents stagnation, fosters creative solutions, and propels innovation. With change comes challenges: to survive and
A practical, hands-on guide to the internet, designed to help children become digitally confident and
'. the art merely became like a domesticated wild cat, content to sleep whilst still retaining a savagery at its heart enabling it to bare its teeth when required.' - John Dowding, 4th degree Ch'ang Hon Taekwon-do Hae Sul: Real Applications To The ITF Patterns, Vol. 2 continues where the ground
A WALL STREET JOURNAL BUSINESS BESTSELLER The internet was supposed to connect us to endless possibilities. So why do we keep ending up browsing the same old sites and best-seller lists? When sellers don't offer potential customers a compelling digital experience, consumers miss out on great
Museums everywhere have the potential to serve as agents of change--bringing people together, contributing to local communities, and changing people's lives. So how can we, as individuals, radically expand the work of museums to live up to this potential? How can we more fiercely recognize the
Digital News Media (DNM) are characterized by their efforts to provide consumers with new content interaction experiences, which contrast with the more passive experiences provided by traditional news media. This book directly addresses these interaction experiences, taking the reader from
The Network Society is the essential guide to the past, consequences and future of digital communication, and forms a comprehensive introduction to how new media functions in contemporary society. New to this edition Renewed focus on the digital media economy, including examples, cases and
Effective, sustainable cultural change requires evolution, not disruptionThe Corporate Culture Survival Guide is the essential primer and practical guide every organization needs. Corporate culture pioneer Edgar H. Schein breaks the concept of 'culture' down into real terms, delving into the
Please note: Annual updates to AMA Guides Sixth are published to AMA Guides Digital (amaguidesdigital.com) and are not available in print. The AMA Guides 6th book was last reprinted in March 2021 to incorporate the Clarifications and Corrections document in its entirety, but does not include the
VHDL, the IEEE standard hardware description language for describing digital electronic systems, has recently been revised. The Designer's Guide to VHDL has become a standard in the industry for learning the features of VHDL and using it to verify hardware designs. This third edition is the first
Discusses the use of digital skills to manage change in volatile contexts and provides fundamental understanding of competitive advantage to guarantee superior performances. The book features research on a range of topics, such as consumer experience, strategic leadership, and flexible
The latest model to join Leica's digital elite is the M10--the first of its type to combine the true aesthetics and ergonomics of a traditional analog Leica M model with a high-resolution digital sensor. The M10 is designed to turn the head of even the most die-hard analog-M user. This superbly
How can the fundamental digital change taking place in design and construction be actively used to bring about cultural change in architecture? By exploring robotic production methods and innovative material developments, Achim Menges and Jan Knippers have succeeded in developing genuine digital
A guide to conscious living through the moon and her phases, incorporating intersectional feminist theory, wellness rituals, spellwork, and witchcraft for the modern seeker.We all know the moon. We all have a relationship with it. The earliest people obeyed her orbit, timed their months and
An essential guide for budding creative content makers to getting on in the new world of digital media. Explores the various opportunities available in the form of Media labs, film festivals and skills training and gives advice on where they are, what they offer and how to apply.Includes history
The definitive guide to safe, effective care of older adults--updated with important new content and streamlined for quick accessDoody's Core Titles for 2023!Covers the complete range of topics in geriatric care, including theory and fundamentals, assessment, conditions, diseases, symptoms,
This book unravels the complexities of supply chain process transformation by explaining step by step, in simple terms, what are the requirements for success, right from the basics to how to implement this complicated task. The book provides insights into how to lead the transformation project and
A revised guide to the theory and implementation of CMOS analog and digital IC design The fourth edition of CMOS: Circuit Design, Layout, and Simulation is an updated guide to the practical design of both analog and digital integrated circuits. The author--a noted expert on the topic--offers a