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Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn't enough. Your success or failure also depends on who you challenge.
Picture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that's the last person you need. Most marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That's simply human nature; it's much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research--based on data from thousands of B2BFour years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn't enough. Your success or failure also depends on who you
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that
Time has become a precious commodity, so business leaders who can save their customers' time more effectively than competitors do will win their loyalty. This book shows how it's done. Business survival requires valuing what customers value--and in our overworked and distraction-rich era, customers
The definitive 'Customer Success Manager How-To-Guide' for the CSM profession from Gainsight, who brought you the market-leading Customer Success The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the
After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results.--Jim Cusick, vice president of sales, SAP America, Inc.Following the program, even our most experienced salespeople raved,
You can't solve today's problems with yesterday's thinking. In The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level, authors Shaw and Hamilton explore the reasons organizations are struggling to improve their customer measures and are witnessing the plateauing
Who needs investors? More than two generations ago, the venture capital community- VCs, business angels, incubators and others -convinced the entrepreneurial world that writing business plans andraising venture capital constituted the twin centerpieces ofentrepreneurial endeavor. They did so for
Achieve Exceptional Results and Beat Your Competition'... how the power of magic can ignite your own imagination, power through barriers, and get way ahead of any competition.' ―David Copperfield, American magician#1 New Release in Organizational ChangeFirst comes the magic, and then the magic
Stop Selling Start Solving In Ninja Selling, author Larry Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja
All the colors of the rainbow are hidden in the garden, but can the little bee find them--with help from the reader? Christie Matheson, author of the popular and acclaimed Tap the Magic Tree, brings a garden to life in this bright, interactive picture book about the natural world--and our place
EATING THE BIG FISH: How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case
The practical, expert guide to reaching the new consumer Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the
The Web has changed the game for your customers-- and, therefore, for you. Now, CustomerCentric Selling, already recognized as one of the premier methodologies for managing the buyer-seller relationship, helps you level the playing field so you can reach clients when they are ready to buy and
The latest entry in the multiple New York Times best-selling Ring of Fire series created by Eric Flint The emperor is dead; long live the emperors The assassinated Shah Jahan lies entombed beside his beloved wife in the Taj Mahal, while their progeny drag the Mughal Empire into a three-sided
If leaders aren't integrating their digital offerings into a philosophy of Customer Success, they will be defeated in the next decade, because technical excellence and other traditional competitive advantages are becoming too easy to imitate. The Customer Success Economy offers examples and
Get inspired by the women who discovered that working with your best friend can be the secret to professional success--and maybe even the future of business, from the co-founders of the website Of a Kind. When Erica Cerulo and Claire Mazur met in college, they bonded instantly. Fast-forward to
Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and
Multimillion-selling Shel Silverstein's debut book - the charming modern fable of a lion who refuses to take it lying
Can you spot the graceful ballerina as she pirouettes across ten beautiful
A magical story from the New York Times best selling author of The Hidden Life of Trees, set in an enchanting forest, and filled with facts about trees, including how they communicate and care for each other.Peter Wohlleben's firstpicture book in English for children, inspired by his long-time work