The Behaviorally Informed Organization (Soman Dilip)(Pevná vazba)

The Behaviorally Informed Organization (Soman Dilip)(Pevná vazba)

The Behaviorally Informed Organization (Soman Dilip)(Pevná vazba)

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The Behaviorally Informed Organization (Soman Dilip)(Pevná vazba) - popis produktu

Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.

This edited volume provides an enterprise-wide strategic perspective on how

The Behaviorally Informed Organization (Soman Dilip)(Pevná vazba) - historie ceny a dostupnosti

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