The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Ries Al)(Paperback)

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Ries Al)(Paperback)

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Ries Al)(Paperback)

Nejnižší cena za posledních 60 dní: 296 Kč

Ceny a dostupnost se mohou měnit i několikrát za den. Zkontrolujte si aktuální údaje přímo v e-shopech. Všechny dostupné barvy a velikosti naleznete přímo v e-shopech.

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Ries Al)(Paperback) - popis produktu

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand--and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Ries Al)(Paperback) - historie ceny a dostupnosti

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Ries Al)(Paperback) - další zajímavé produkty

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Ries Al)(Paperback) - jak nakoupit nejvýhodnější?