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Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pure-play cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your decision-making and execution around the 'as-a-service' model to put your company on a path to profitable growth.
This cloud-driven journey will affect every part of the organization. How offers are designed, built, marketed, sold, and serviced will all need to change. And these transformations are not limited to OEMs--they will also directly impact the vast network of channel partners. After all, it's not just about building recurring revenue, it's about building PROFITABLE recurring revenue. Technology-as-a-Service Playbook is the road map to the next-generation tech business
Technology-as-a-Service Playbook defines the tactical and strategic plays technology companies must run to build a profitable subscription business. Whether you are a pure-play cloud company or a traditional technology provider making the pivot to the cloud, this book will help guide your
As the world becomes better connected and we grow ever more dependent on technology, the risks to our infrastructure are multiplying. Whether it's a hostile state striking the national grid (like Russia did with Ukraine in 2016) or a freak solar storm, our systems have become so interlinked that if
In this new, extensively updated second edition, authors Allyson Stewart-Allen and Lanie Denslow accurately capture the current US business environment and its changes since their best-selling 1st edition published in 2002. You'll find even more insights into the American business mindset,
In this entrepreneurial age, it's very tempting to leave your job to start your own business. Before you do, learn all you can from the best. This book is just that. World renowned bestselling author and business consultant Brian Tracy tells you about one of today's most needed skill sets,
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site
Discover how statistical information impacts decisions in today�s business world as Anderson/Sweeney/Williams/Camm/Cochran/Fry/Ohlmann's leading ESSENTIALS OF STATISTICS FOR BUSINESS AND ECONOMICS, 9E connects concepts in each chapter to real-world practice. This edition delivers sound
Learn how to think analytically and make better business decisions as a future business leader with the insights found in MANAGERIAL ECONOMICS: APPLICATIONS, STRATEGIES AND TACTICS, 14E. This timely edition illustrates how today�s effective managers apply economic theory and techniques to solve
Business leaders have tremendous power to influence our society, how it operates, whether it is fair, and the extent to which it impacts the environment. And yet, we do not recognize or call out the responsibility that comes with that power. This book is meant to challenge future business leaders
Multiply Your Revenue. Enable Organizational Excellence. When enablement is embraced as a company-wide initiative and is sponsored by leadership all the way up to the CEO, organizational magic happens. Teams align. Business results accelerate. Culture transforms. In Enablement Mastery, author
COACH YOUR BUSINESS TO SUCCESS USING THIS 'INTERACTIVE' APPROACH FROM TWO OF TODAY'S MOST FORWARD-THINKING LEADERSHIP GURUS 'A wonderful and indispensable guide to the practice of coaching. The authors are among the most seasoned practitioners around . . . and it shows Whether you are coaching
A new vision of money as a communication technology that creates and sustains invisible--often exclusive--communities One of the basic structures of everyday life, money is at its core a communication media. Payment systems--cash, card, app, or Bitcoin--are informational and symbolic tools that
This compact yet complete guide to herbal medicines shows you how to transform common plants into remedies that heal. While using herbs as medicines can often seem complicated or costly, the Backyard Pharmacy gift edition offers a way to learn that's simple, effective, and low cost. Plants you