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Key account management just got easier'This little book is a real gem' Professor Malcolm McDonaldKey account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key account manager therefore requires a wide variety of skills in order to be successful; this is not only an important job role in its own right, it is often a stepping stone to career development, leading to more senior management jobs.
Successful Key Account Management In A Week is a week long course. On Sunday you are encouraged to Know your customer as success depends on a relationship that is both rewarding and valuable. On Monday you will Analyse your growth opportunities. The competitiveness of the company must be appraised toKey account management just got easier'This little book is a real gem' Professor Malcolm McDonaldKey account management is increasingly important and must keep pace with its customers as they continually develop and evolve, often resulting in increasingly sophisticated buying structures. The key
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click
Bookkeeping and Accounting In A Week is a simple and straightforward guide to accounts, giving you everything you need to know in just seven short chapters. From understanding the terminology to dealing confidently with accountants, you'll soon master the basics of bookkeeping and accounting, fast
Speed Reading In A Week is a simple and straightforward speed reading course, giving you everything you need to know in just seven short chapters. From increasing your reading rate and effective memory techniques, to overcoming distractions so that you can read in any environment and developing a
Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of
Brand management just got easierSuccessful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and
Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management programme. The book offers an integrated framework for key account management (KAM) that businesses can use to design or further develop
'This book is crammed with distilled, practical wisdom for key account managers and their directors. Organizations claiming to practise key account management should equip everyone involved with a copy, so they really understand what they are supposed to be doing. Anything less is just
The only practical course for anyone running or starting a
Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for
Sams Teach Yourself Beginning Programming in 24 Hours explains the basics of programming in the successful 24 Hours format. The book's examples are easily readable and understandable by even those with no previous exposure to programming. This book covers the absolute basics of programming: Why
Sams Teach Yourself C++ in 24 Hours is a hands-on guide to the C++ programming language. Readers are provided with short, practical examples that illustrate key concepts, syntax, and techniques. Using a straightforward approach, this fast and friendly tutorial teaches you everything you need to
Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and
This bestelling introductory course covers all the key areas of algebra including elementary operations, linear equations, formulae, simultaneous equations, quadratic equations, logarithms, variation, laws and
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation
Software project management is a crucial element in successful software and IT development, and requires students to develop an understanding of technical methodology and an appreciation of the many human factors that can play a part in software projects. This title helps students to grasp these
The international bestseller: A brilliant account of Rory Stewart's walk through war-ravaged Afghanistan. Now with illustrations and an
The ability to write a successful business plan is crucial to anyone who wants to advance their career. Written by Iain Maitland, a leading expert on appraisals as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write and receive
This new course from Teach Yourself - the most trusted brand in language learning - teaches learners to communicate with greater confidence and fluency, and to feel at home with
Teach Yourself Chi Sao Discover how to train yourself in the ultimate Wing Chun training technique adapted for the street.Do you know how Bruce Lee, Ip Man, and other Wing Chun masters seem to know when and where their opponents will strike?It's not something you are born with. YOU can develop it
Ship management has constantly had to evolve to take into account the advancements in technology as well as the demands of the shipping industry. Having internet access and email on board ship has meant that the ship manager has to possess certain sets of skills to function effectively in the post,
Do you want to have more meaningful conversations in Norwegian? Do you want to feel comfortable in a variety of situations?Based on authentic texts, such as songs, poems, and conversations between native speakers, this course will help you improve and build upon the language you already have so
Great copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word
Fresh from Oxford with a degree in philosophy and no particular interest in business, Matthew Stewart might not have seemed a likely candidate to become a consultant. But soon he was telling veteran managers how to run their companies.In narrating his own ill-fated (and often hilarious) odyssey at