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Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the tradesuch as how to win an argument, construct a soundbite, and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling, and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication, or language. The second part covers the crafts of editing, soundbites, media manipulation, performance, and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigor with practical nous, drawing on lessons fromluminaries as varied asAristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR, or business.
Produkt Speechwriting: The Expert Guide (Lancaster Simon)(Paperback) má přiřazen EAN kód 9780709089179.
Kategorie | Knihy |
EAN | 9780709089179 |
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the tradesuch as how to win an argument, construct a soundbite, and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling, and metaphor, providing a
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Chapter 1 Introduction: The Case for SpeechwritingChapter 2 Speechmaking in the 21st CenturyChapter 3 The Beginning of SpeechwritingChapter 4 Research and Theory on SpeechwritingChapter 5 The Rhetorical Canons of SpeechwritingChapter 6 Genres of SpeechwritingChapter 7 How Speeches are
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