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How do you make a song into a global smash hit that is guaranteed to make millions? In The Song Machine, John Seabrook dissects the workings of this machine, travelling the world to reveal its hidden formulas, and interview its geniuses - 'the hitmakers' - at the centre of it
How do you make a song into a global smash hit that is guaranteed to make millions? In The Song Machine, John Seabrook dissects the workings of this machine, travelling the world to reveal its hidden formulas, and interview its geniuses - 'the hitmakers' - at the centre of it
How to Make Your Advertising Make Money by John Caples In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising
To the Shakers, a good song was a gift; indeed the test of a song s goodness was how much of a gift it was. In their call to 'labour to make the way of God your own,' Shaker artists expressed an aesthetic that had much in common with the old Japanese notion, attributed to Hokusai, that to paint
How people judge you - and how to come out looking
How to make the most of your soup-making
Discover the engineering behind how machines
Discover the engineering behind how machines
Discover the engineering behind how machines
Haven't you heard? Wolf is building a machine. A machine that makes dreams come true! 'My greatest invention ever!' cheers Wolf. But what will happen when at last she turns the
Discover the engineering behind how machines
WINNER OF THE BOOKER PRIZE'A passionate, scintillating, brilliant song of a book'GuardianSammy's had a bad week. Most of it's just a blank space in his mind, and the bits that he can remember, he'd rather
Social scientists seek to develop systematic ways to understand how people make meaning and how the meanings they make shape them and the world in which they live. But how do we measure such processes? Measuring Culture is an essential point of entry for both those new to the field and those who