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Social media has been transforming American and global cultural life for over a decade. It has flattened the divide between producer and audience found in other forms of culture while also enriching some massive corporations. At the core of Social Media Freaks is the question: Does social media reproduce inequalities or is it a tool for subverting them?Social Media Freaks presents a virtual ethnography of social media, focusing on issues of identity and inequality along five dimensions-race, class, gender, sexuality, and disability. It presents original and secondary findings, while also utilizing social theory to explain the dynamics of social media. It teaches readers how to engage social media as a tool for social activism while also examining the limits of social media's value in the quest for social
Social media has been transforming American and global cultural life for over a decade. It has flattened the divide between producer and audience found in other forms of culture while also enriching some massive corporations. At the core of Social Media Freaks is the question: Does social media
Referencing key contemporary debates on issues like surveillance, identity, the global financial crisis, the digital divide and Internet politics, Andrew White provides a critical intervention in discussions on the impact of the proliferation of digital media technologies on politics, the economy
Social theory needs to be completely rethought in a world of digital media and social media platforms driven by data processes. Fifty years after Berger and Luckmann published their classic text The Social Construction of Reality, two leading sociologists of media, Nick Couldry and Andreas Hepp,
Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends
The Network Society is the essential guide to the past, consequences and future of digital communication, and forms a comprehensive introduction to how new media functions in contemporary society. New to this edition Renewed focus on the digital media economy, including examples, cases and
Welcome to the world of the Digital Native, where self-esteem is measured in Likes, everyone is sexting and 'Pimps and Hoes' is an acceptable party theme. Dates have been replaced with swipes, rape jokes are hilarious and 'No' means 'Yes'. For most parents, the digital landscape that our kids and
This textbook takes a well-rounded view of the evolution from media literacy to digital literacy to help students better understand the digitally filtered world in which they
In contrast to other disciplines, social psychology has been slow in responding to the questions posed by the issue of ethnicity. The Social Psychology of Ethnic Identity, Second Edition, demonstrates the important and diverse contribution that social psychology can make. Comprehensively updated to
In the past two decades, 'civil society' has become a central organizing concept in the social sciences. Occupying the middle ground between the state and private life, the civil sphere encompasses everything from associations to protests to church groups to nongovernmental organizations. Interest
Get social with the bestselling social media marketing book No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online
Egocentric network analysis is used widely across the social sciences, especially in anthropology, political science, economics, and sociology, and is increasingly being employed in communications, informatics, and business and marketing studies. Egocentric network analysis requires a unique set of
The world is in the midst of a social media paradigm. Once viewed as trivial and peripheral, social media platforms like Twitter, Facebook and WeChat have become an important part of the information and communication infrastructure of society. They are bound up with business and politics as well as
Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and
In Self-Sovereign Identity: Decentralized digital identity and verifiable credentials, you'll learn how SSI empowers us to receive digitally-signed credentials, store them in private wallets, and securely prove our online identities. Summary In a world of changing privacy regulations, identity
In Digital Society: An Interactionist Perspective, William Housley explores the ways interactionist thinking contributes to our understanding of current trends and topics within digital sociology. Drawing on a range of aligned approaches, concepts and empirical studies, he explores how notions of
Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like
Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals
Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With Web Resource will
Exploring power and participation in a connected world. Social media are all around us. For many, they are the first things to look at upon waking and the last thing to do before sleeping. Integrated seamlessly into our private and public lives, they entertain, inform, connect (and sometimes
This first book in Castells' groundbreaking trilogy, with a substantial new preface, highlights the economic and social dynamics of the information age and shows how the network society has now fully risen on a global scale. Groundbreaking volume on the impact of the age of information on all
'Identity' is a central organizing feature of our social world. Across the social sciences and humanities, it is increasingly treated as something that is actively and publicly accomplished in discourse. This book defines identity in its broadest sense, in terms of how people display who they are
THE 'BIBLE OF SPONSORSHIP'--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie
Charting the rise and fall of an ambitious young social climber in a cruel, monarchical society, Stendhal's The Red and the Black is translated with an introduction and notes by Roger Gard in Penguin Classics.Handsome, ambitious Julien Sorel is determined to rise above his humble provincial
Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the