Profits and Sustainability: A History of Green Entrepreneurship (Jones Geoffrey)(Paperback)

Profits and Sustainability: A History of Green Entrepreneurship (Jones Geoffrey)(Paperback)

Profits and Sustainability: A History of Green Entrepreneurship (Jones Geoffrey)(Paperback)

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Profits and Sustainability: A History of Green Entrepreneurship (Jones Geoffrey)(Paperback) - popis produktu

Are profits and sustainability compatible?

This book brings unique perspectives to this key debate by exploring the history of green entrepreneurship since the nineteenth century, and its spread globally in industries including renewable energy, organic food, natural beauty, ecotourism, recycling, architecture, and finance.

The book uses the lens of the extraordinary and often eccentric men and women who defied convention and imagined that business could help save the planet, rather than consume it. The social and religious beliefs that drove many of these individuals are explored as the book looks at how they overcame huge obstacles to execute their strategies. The green entrepreneurs seen here are shown to have created new markets and industries, and driven innovations in sustainable practices, even at times when most consumers and governments marginalized the entire subject.

Profits and Sustainability: A History of Green Entrepreneurship (Jones Geoffrey)(Paperback) - historie ceny a dostupnosti

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