Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Rodrigues Joanne)(Paperback)

Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Rodrigues Joanne)(Paperback)

Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Rodrigues Joanne)(Paperback)

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Product Analytics: Applied Data Science Techniques for Actionable Consumer Insights (Rodrigues Joanne)(Paperback) - popis produktu

This guide shows how to combine data science with social science to gain unprecedented insight into customer behavior, so you can change it. Joanne Rodrigues-Craig bridges the gap between predictive data science and statistical techniques that reveal why important things happen -- why customers buy more, or why they immediately leave your site -- so you can get more behaviors you want and less you don't.

Drawing on extensive enterprise experience and deep knowledge of demographics and sociology, Rodrigues-Craig shows how to create better theories and metrics, so you can accelerate the process of gaining insight, altering behavior, and earning business value. You'll learn how to:

  • Develop complex, testable theories for understanding individual and social behavior in web products
  • Think like a social scientist and contextualize individual behavior in

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