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'A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.' -- Jerome Groopman, New York Times bestselling author of How Doctors Think
'Ariely is a genius at understanding human behavior: no economist does a better job of uncovering and explaining the hidden reasons for the weird ways we act, in the marketplace and out. Predictably Irrational will reshape the way you see the world, and yourself, for good.' -- James Surowiecki, author of The Wisdom of Crowds
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut
'A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks the subtle but powerful tricks that our minds play on us, and shows us how we can prevent being fooled.' -- Jerome Groopman, New York Times
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical
Predictably Irrational demonstrates how irrationality manifests itself in situations (often very peculiar and hilarious) where rational thought is expected. In this astounding book, groundbreaking in scope and totally original, Dan Ariely cuts to the heart of our strange behaviors and presents
A groundbreaking look at the hidden things that shape our lives in unexpected and sometimes dangerous ways, from the Vice Chair of WWF
Powerful Hidden Forces (Cognitive Biases) Impair Our Decisions. Here is a Comprehensive Collection of these Biases to Help You Understand How They Work and How to Overcome ThemAre you a manager in the financial services sector, and wish to avoid a situation like the recent financial crisis? Do you
Revised and expanded edition of the groundbreaking book which demystifies twenty-one of the most widespread myths and beliefs about immigrants and immigrations. Aviva Chomsky dismantles twenty-one of the most widespread and pernicious myths and beliefs about immigrants and immigration in this
Ariel Rubinstein's well-known lecture notes on microeconomics--now fully revised and expanded This book presents Ariel Rubinstein's lecture notes for the first part of his well-known graduate course in microeconomics. Developed during the fifteen years that Rubinstein taught the course at Tel Aviv
A revised and expanded edition of the bestselling parody that includes thirty-pages of new text, photos, and contemporary subjects--a clever and fresh historical chronicle.The Sun is now friends with Earth and 7 other planetsPluto: Not cool.What if Facebook had emerged with the Big Bang, and every
A comprehensive and meticulously researched biography that reveals the real Marilyn, revised and expanded to co-incide with the 50th anniversary of her
A new edition of a foundational work of cognitive science that outlines a theory of the development of specifically human higher mental functions.Since it was introduced to the English-speaking world in 1962, Lev Vygotsky's Thought and Language has become recognized as a classic foundational work
As we live our lives, we repeatedly make decisions that shape our future circumstances and affect the sort of person we will be. When choosing whether to start a family, or deciding on a career, we often think we can assess the options by imagining what different experiences would be like for us
For a new century and a new generation of readers comes a fully revised and expanded edition of a classic guide to gay sex, love, and life. Featuring 50 new illustrations. One of the touchstones of the emerging gay consciousness when it was first published in the 70's, and a standard reference for
This revised and expanded edition of The Essential Rumi includes a new introduction by Coleman Barks and more than 80 never-before-published poems.Through his lyrical translations, Coleman Barks has been instrumental in bringing this exquisite literature to a remarkably wide range of readers,
The definitive book on a creative force who continues to influence sculpture and installation artJessica Stockholder has long broken down the boundaries between painting, sculpture, and architecture to explore the body in social and cultural space - using found objects intertwined with profusions
Indulge in the revised and expanded edition of the bestselling China Study Cookbook--with more than 175 mouthwatering recipes and stunning all-new photography With 2 million copies sold, The China Study has been hailed as one of the most important health and nutrition books ever published. It
A revealing and gripping investigation into how social media platforms police what we post online--and the large societal impact of these decisions Most users want their Twitter feed, Facebook page, and YouTube comments to be free of harassment and porn. Whether faced with 'fake news' or
Experts agree that America is in the midst of a disturbing epidemic of what has thus far been diagnosed as autism. In just thirty years autism diagnoses have risen from 1 in 5,000 children to 1 in 110, according to the Centers for Disease Control and Prevention. But in the history of our society
The fully revised, expanded and updated edition of Bev Aisbett's bestselling guide to overcoming depression, Taming the Black Dog First published in 2000, Bev Aisbett's classic, simple and easy-to-follow guide to overcoming depression Taming the Black Dog has sold over 220,000 copies and helped
The revised and expanded third edition of the bestselling guide to understanding borderline personality disorder--with advice for communicating with and helping the borderline individuals in your life.After more than three decades as the essential guide to borderline personality disorder (BPD), the
The award-winning book is now revised and expanded. In 2001 an international panel of distinguished climate scientists announced that the world was warming at a rate without precedent during at least the last ten millennia, and that warming was caused by the buildup of greenhouse gases from human
How GDP came to rule our lives--and why it needs to change Why did the size of the U.S. economy increase by 3 percent on one day in mid-2013--or Ghana's balloon by 60 percent overnight in 2010? Why did the U.K. financial industry show its fastest expansion ever at the end of 2008--just as the
The hidden brain is the voice in our ear when we make the most important decisions in our lives--but we're never aware of it. The hidden brain decides whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to hire the thin