Nejnižší cena za posledních 60 dní: 635 Kč
Ceny a dostupnost se mohou měnit i několikrát za den. Zkontrolujte si aktuální údaje přímo v e-shopech. Všechny dostupné barvy a velikosti naleznete přímo v e-shopech.
An updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives
Since the original publication of Nudge more than a decade ago, the word 'nudge' has entered the vocabulary of businesspeople, policymakers, engaged citizens, and consumers everywhere. The book has given rise to more than 200 'nudge units' in governments around the world and countless groups of behavioral scientists in every part of the economy. It has taught us how to use thoughtful 'choice architecture'--a concept the authors invented--to help us make better decisions for ourselves, our families, and our society. Now, the authors have rewritten the book from cover to cover, making use of their experiences in and out of government over the past dozen years as well as the explosion of new research in numerous academicAn updated and refreshed edition of the groundbreaking book that shows how people can be nudged toward decisions that will improve their lives Since the original publication of Nudge more than a decade ago, the word 'nudge' has entered the vocabulary of businesspeople, policymakers, engaged
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the
An essential new edition―revised and updated from cover to cover―of one of the most important books of the last two decades, by Nobel Prize winner Richard H. Thaler and Cass R. Sunstein * More than 1.5 million copies sold* New York Times bestseller Since the original publication of Nudge more
This book builds on the 'nudge' idea proposed by Richard Thaler and Cass Sunstein, proposing an alternative 'think' strategy that calls on citizens to decide their own priorities as part of a process of civic and democratic renewal. It sets out the different approaches in theory and presents a
Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to
With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that
In our postdigital culture, fantasy and imagination take a back seat to the photographic spectacle. As a visual antidote to the current craze for saccharine pet pictures and selfies ad nauseam, international illustrators, graphic designers and artists confront us with a stunning new generation of
52 Assignments: Experimental Photography is filled with prompts and projects, nudges and sparks, innovations and inspirations, and--most importantly--experiments in shooting, processing, and printing, to help you kick your photographic habits, step out of your comfort zone and create your own
This book is an introduction to the language and standard proof methods of mathematics. It is a bridge from the computational courses (such as calculus or differential equations) that students typically encounter in their first year of college to a more abstract outlook. It lays a foundation for
When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, the author enlightens readers about how to make
A Children's Christmas Classic for Over 20 Years! Long, long ago, in a land far away, lived a perfect little tree named Small Pine. Small Pine hoped to maintain its perfect form and be selected by the Queen as her Christmas tree. But as the warm-hearted little tree gave shelter to birds, rabbits,