Nejnižší cena za posledních 60 dní: 682 Kč
Ceny a dostupnost se mohou měnit i několikrát za den. Zkontrolujte si aktuální údaje přímo v e-shopech. Všechny dostupné barvy a velikosti naleznete přímo v e-shopech.
Why people are not as gullible as we think
Not Born Yesterday explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion--whether by religious leaders, politicians, or advertisers--fail miserably. Drawing on recent findings from political science and other fields ranging from history to anthropology, Mercier shows that the narrative of widespread gullibility, in which a credulous public is easily misled by demagogues and charlatans, is simply wrong.
Why is mass persuasion so difficult? Mercier uses the latest findings from experimental psychology to show how each of us is endowed with sophisticated cognitive mechanisms of open vigilance. Computing a variety of cues, these mechanisms
Why people are not as gullible as we thinkNot Born Yesterday explains how we decide who we can trust and what we should believe--and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass
Among the most profound questions we confront are the nature of what and who we are as conscious beings, and how the human mind relates to the rest of what we consider reality. For millennia, philosophers, scientists, and religious thinkers have attempted answers, perhaps none more meaningful today
A fascinating exploration of the intricacies of how we remember, why we forget, and what we can do to protect our memories, from the Harvard-trained neuroscientist and bestselling author of Still Alice.'Using her expertise as a neuroscientist and her gifts as a storyteller, Lisa Genova explains the
'We felt an urge to document what we had witnessed. If we who had experienced it, I reasoned, did not reveal the bitter truth, people simply would not believe the extent of the Nazis' evil. I wanted to share our life, the events and our struggle to
We all want to make sense of life, of who we are and why we are, and to know that what we do--day in and day out--matters. But daily demands often lead to a life that feels void of meaning and disjointed from our deepest beliefs.Steven Garber challenges us to move beyond our fragmented sense of
So many of us believe that we are free to shape our own destiny. But what if free will doesn't exist? What if our lives are largely predetermined, hardwired in our brains - and our choices over what we eat, who we fall in love with, even what we believe are not real choices at all? Neuroscience is
Huge advances in our ability to sequence ancient DNA have revolutionised what we know about the earliest human populations. David Reich explains the science, and tells the emerging story of our complex and often surprising ancestry - the extraordinary ancient migrations and mixtures of populations
When we learn, we change what we believe and how we interact with the world. This changes who we are as people and what we can
Are we really the masters of our own destiny? Neuroscientist Hannah Critchlow shows how far our future is already hardwired in our brains. Like Sapiens and Thinking Fast and Slow, The Science of Fate revolutionises the way we understand our species and
What is music? How is it made? And what's changed --- and what hasn't --- about how we listen to it? Here's all the best stuff about the science and history behind our connection to music.Though most of us know we love listening to music, we may not spend much time thinking about how this came to
God's Word must be the foundation of everything we as Christians believe. When it's not--when we walk by sight--the foundation of our faith cracks. It becomes unstable. But when we learn to walk by faith, we can stand firm upon the only sure foundation.In A Sure Foundation, Andrew shows how God's
Cutting-edge science and spirituality tell us that what we believe, think, and feel actually determine the makeup of our body at the cellular level. In Zen and the Art of Happiness, you will learn how to think and feel so that what you think and feel creates happiness and vibrancy in your life
From the head of Oxford's Computer Science Department and one of the most cited AI researcher internationally comes Michael Wooldridge's A Brief History of Artificial Intelligence, a comprehensive and accessible tour through the history and future of science's most cutting-edge and misunderstood
Definitive pop science from a world
Memory binds our mental life together. We are who we are in large part because of what we learn and remember. But how does the brain create memories? Nobel Prize winner Eric R. Kandel intertwines the intellectual history of the powerful new science of the mind--a combination of cognitive
Most of us, no matter how rational we think we are, have a lucky charm, a good-luck ritual, or some other custom we follow in the hope that it will lead to a good result. Is the idea of luckiness just a way in which we try to impose order on chaos? Do we live in a world of flukes and coincidences,
What teeth can teach us about the evolution of the human species Whether we realize it or not, we carry in our mouths the legacy of our evolution. Our teeth are like living fossils that can be studied and compared to those of our ancestors to teach us how we became human. In Evolution's Bite, noted
Winner of the 2015 Book Prize for the Promotion of Social and Personality Science (Society for Personality and Social Psychology) Why are we sometimes blind to the minds of others, treating them like objects or animals instead? Why do we talk to our cars, or the stars, as if there is a mind that
What happens when we leave the places we're from? What do we lose, who do we become, and what parts of our pasts are unshakeable? Mannheim's second story collection focuses on twelve people who have relocated - both voluntarily and involuntarily. Opening with the Miami-set thriller 'Noir', these
We believe in God, we serve God, we trust God, but would we say that we enjoy God on a day to day basis? What exactly does a personal relationship with God look like, and how is it even possible?This seminal work by Tim Chester shows us how we can enjoy God in every moment of every day, whether we
A scientific travel guide to altered states of consciousness - and what we can learn from
Named a Best Book of the Year by NPR and LitHub Winner of the 2021 Science in Society Journalism Book Prize A fascinating and provocative new way of looking at the things we use and the spaces we inhabit, and a call to imagine a better-designed world for us all. Furniture and tools, kitchens and
If we believe in God's sovereign predestination, how can we offer Christ to sinners indiscriminately? How could someone who knew that no one can come to Christ unless the Father draws them still plead with them to look to the Saviour? The Bible clearly entreats us to go after the lost, so Donald