Nejnižší cena za posledních 60 dní: 544 Kč
Ceny a dostupnost se mohou měnit i několikrát za den. Zkontrolujte si aktuální údaje přímo v e-shopech. Všechny dostupné barvy a velikosti naleznete přímo v e-shopech.
In his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows, just as he did in Neurogastronomy: How the Brain Creates Flavor and Why It Matters, that creating the taste of wine engages more of the brain than does any other human behavior. He clearly illustrates the scientific underpinnings of this process, along the way enhancing our enjoyment of wine.
Neuroenology is the first book on wine tasting by a neuroscientist. It begins with the movements of wine through the mouth and then consults recent research to explain the function of retronasal smell and its extraordinary power in creating wine taste. Shepherd comprehensively explains how the specificIn his new book, Gordon M. Shepherd expands on the startling discovery that the brain creates the taste of wine. This approach to understanding wine's sensory experience draws on findings in neuroscience, biomechanics, human physiology, and traditional enology. Shepherd shows, just as he did in
Leading neuroscientist Gordon M. Shepherd embarks on a paradigm-shifting trip through the 'human brain flavor system,' laying the foundations for a new scientific field: neurogastronomy. Challenging the belief that the sense of smell diminished during human evolution, Shepherd argues that this
This historical depiction follows the development of the German Shepherd dog from an assortment of mixed breeds that herded sheep in the late eighteenth century, in Germany to the breed of today; a breed that excels not only in sheep herding, but police, rescue and other purposes. The rules that
How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be 'less bad' and embrace an ethos to be 'all good' From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering 'good company,'
A comprehensive guide to the must-know wines and producers of California's 'new generation,' and the story of the iconoclastic young winemakers who have changed the face of California viniculture in recent years. The New California Wine is the untold story of the California wine industry: the
'A History of the Human Brain is a unique, enlightening, and provocative account of the most significant question we can ask about ourselves.' --Richard Wrangham, author of The Goodness Paradox Just 125,000 years ago, humanity was on a path to extinction, until a dramatic shift occurred. We used
'A profoundly illuminating account of how the brain works ... Rebecca Schwarzlose is a neuroscientist with a novelist's literary flair.'--Cass R. Sunstein, author of Too Much Information A path-breaking journey into the brain, showing how perception, thought, and action are products of maps etched
From the author of How Emotions Are Made, a myth-busting primer on the brain in the tradition of Seven Brief Lessons on Physics and Astrophysics for People in a Hurry. Have you ever wondered why you have a brain? Let renowned neuroscientist Lisa Feldman Barrett demystify that big gray blob
From the author of How Emotions Are Made, a myth-busting primer on the brain in the tradition of Seven Brief Lessons on Physics and Astrophysics for People in a
Taste as Experience puts the pleasure of food at the center of human experience. It shows how the sense of taste informs our preferences for and relationship to nature, pushes us toward ethical practices of consumption, and impresses upon us the importance of aesthetics. Eating is often dismissed
Winner of the prestigious Andr Simon Drink Book Award The first definitive reference book to describe, region-by-region, how the great wines of Europe should taste. This will be the go-to guide for aspiring sommeliers, wine aficionados who want to improve their blind tasting skills, and amateur
A compelling explanation of how the law shapes the distribution of wealth Capital is the defining feature of modern economies, yet most people have no idea where it actually comes from. What is it, exactly, that transforms mere wealth into an asset that automatically creates more wealth? The Code
How we lost control of the internet--and how to win it back. The internet has become a battleground. Although it was unlikely to live up to the hype and hopes of the 1990s, only the most skeptical cynics could have predicted the World Wide Web as we know it today: commercial, isolating, and full
A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.Decades of cognition research have shown that external stimuli 'spark' neural patterns in particular regions of the brain. This has fostered a view of the brain as a space that we can
TASTE! is a refreshed and expanded new edition of Glynn's REAL FLAVOURS - the handbook of gourmet & deli ingredients, voted World's Best Food Guide and described by Nigel Slater as 'one of the only ten books you need.'The book features unique new NEED TO KNOW panels for each category, fast-to-use
Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider 'natural,' 'fresh,' and 'wholesome.'The yellow of margarine, the red of meat, the bright orange of 'natural' oranges--we live in the modern world of
A radically new cosmological view from a groundbreaking neuroscientist who places the human brain at the center of humanity's universe Renowned neuroscientist Miguel Nicolelis introduces a revolutionary new theory of how the human brain evolved to become an organic computer without rival in the
Our understanding of how the human brain performs mathematical calculations is far from complete, but in recent years there have been many exciting breakthroughs by scientists all over the world. Now, in The Number Sense, Stanislas Dehaene offers a fascinating look at this recent research, in an
The long-awaited follow-up to the beloved bestseller Drawing on the Right Side of the Brain - with new insights about creativity and our unique way of seeing the world around
Based on the bestseller The Coffee Bean, Jon Gordon and Damon West return with The Coffee Bean for Kids. The Coffee Bean for Kids follows Gavin, a young boy starting the school year in a new town. One day, his teacher--Mrs. Spring--tells him the story of the carrot, egg, and coffee bean. With
This visually astonishing story takes children on a journey into and through the brain. Simple but beautifully illustrated metaphors explain the different jobs that our brains do, and how they use brain cells to accomplish them. From the senses to sleep, memories to making decisions, this book
The human brain is a most remarkable organ, but how well do we really understand the way it works? Discover more about what goes on in your head with this guide to the brain and the mind, based on the latest neuroscience research. What is a brain and what is the mind? Do you only use 10% of your
Why it matters who's stirring the pot Soup offers an inspirational business fable that explains the 'recipe' you can use to create a winning culture and boost employee morale and engagement. The story follows Nancy, the newly anointed CEO of America's Favorite Soup Company. She has been brought in