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Taking 'Gangnam Style' seriously: what Internet memes can tell us about digital culture.
In December 2012, the exuberant video 'Gangnam Style' became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of the video--'Mitt Romney Style,' 'NASA Johnson Style,' 'Egyptian Style,' and many others. 'Gangnam Style' (and its attendant parodies, imitations, and derivations) is one of the most famous examples of an Internet meme: a piece of digital content that spreads quickly around the web in various iterations and becomes a shared cultural experience. In this book, Limor Shifman investigates Internet memes and what they tell us about digital culture.
Shifman discusses a series of well-known Internet memes--including 'Leave Britney Alone,' the pepper-spraying cop, LOLCats, Scumbag Steve,
Taking 'Gangnam Style' seriously: what Internet memes can tell us about digital culture.In December 2012, the exuberant video 'Gangnam Style' became the first YouTube clip to be viewed more than one billion times. Thousands of its viewers responded by creating and posting their own variations of
Activists use digital as well as mainstream media tools to attract supporters, advertise their campaigns, and raise awareness of issues in the broader community. Activism and Digital Culture in Australia examines the use of digital tools and culture by Australian and international activist
The impact of digital technologies on music has been overwhelming: since the commercialisation of these technologies in the early 1980s, both the practice of music and thinking about it have changed almost beyond all recognition. From the rise of digital music making to digital dissemination, these
This book introduces an innovative new digital approach to speed up cultural change in organisations and reduce failure rates through use of the Culture Acceleration Tool and Methodology (CATM). This tool combines the methodology of the Organizational Cultural Assessment Instrument (OCAI), Action
How digital technology--from Facebook tributes to QR codes on headstones--is changing our relationship to death.Facebook is the biggest cemetery in the world, with countless acres of cyberspace occupied by snapshots, videos, thoughts, and memories of people who have shared their last status
In today's digital world, and particularly in technology firms operating in emerging markets, innovation is key to establishing a sustainable competitive advantage. Unfortunately, the received management wisdom from the industrial period is unable to provide guidance on how to drive that
Complicating perspectives on diversity in video games Gamers have been troublemakers as long as games have existed. As our popular understanding of 'gamer' shifts beyond its historical construction as a white, straight, adolescent, cisgender male, the troubles that emerge both confirm and challenge
Twenty-first-century culture is obsessed with books. In a time when many voices have joined to predict the death of print, books continue to resurface in new and unexpected ways. From the proliferation of 'shelfies' to Jane Austen-themed leggings and from decorative pillows printed with beloved
In today's digital media environment we are creating and consuming more images than ever before. From the importance of image in politics, to the ubiquity of the 'selfie' across social media platforms, visual communication is increasingly central to our everyday mediated lives. It is more
2018 Clifford G. Christians Ethics Research AwardThis informed theology of communication and media analyzes how we consume new media and technologies and discusses the impact on our social and religious lives. Combining expertise in religion online, theology, and technology, the authors synthesize
A rare insight into how industry practices like regional restrictions have shaped global media culture in the digital era 'This content is not available in your country.' At some point, most media consumers around the world have run into a message like this. Whether trying to watch a DVD purchased
Lead for efficacy in these disruptive times! Cultivating a school culture focused on the achievement of students while anticipating change is imperative, but it's tough to keep up with varying leadership demands when it seems like society and technology are constantly changing as well! Moving
Social theory needs to be completely rethought in a world of digital media and social media platforms driven by data processes. Fifty years after Berger and Luckmann published their classic text The Social Construction of Reality, two leading sociologists of media, Nick Couldry and Andreas Hepp,
The connection between the media and popular culture is inextricably linked. What we listen to, watch and consume, influences our way of life, and shapes the stories that content creators tell through mass media. With digitalization, the ways in which storytellers reach their audience have evolved
Instagram is at the heart of global digital culture, having made selfies, filters and square frames an inescapable part of everyday life since it was launched in 2010.In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this quintessential
A subtle and sometimes disturbing account of how technology has impacted upon human culture.The Bright Labyrinth is a subtle and sometimes disturbing account of how technology has impacted upon human culture. Offering a theoretical map for the future development of communication design, The Bright
Digital Marketing In A Week is a simple and straightforward guide to brilliant digital marketing, giving you everything you need to know in just seven short chapters. From social marketing and search engine optimization, to 'paid' advertising, mobile marketing and creating the perfect website for
From fine art to popular digital culture, criminologists are increasingly engaged in the processes of the visual. In this pioneering work, Bill McClanahan provides a concise and lively overview of the origins and contemporary role of visual criminology. Detailing and employing the most prominent
Post-Migratory Cultures in Postcolonial France offers a critical assessment of the ways in which French writers, filmmakers, musicians and other artists descended from immigrants from former colonial territories bring their specificity to bear on the bounds and applicability of Frenchrepublicanism,
In the Fourth Edition of Cultures and Societies in a Changing World, author Wendy Griswold illuminates how culture shapes our social world and how society shapes culture. Through this book, students will gain an understanding of the sociology of culture and explore stories, beliefs, media, ideas,
Digital signals occur in an increasing number of applications: in telephone communications; in radio, television, and stereo sound systems; and in spacecraft transmissions, to name just a few. This introductory text examines digital filtering, the processes of smoothing, predicting,
For courses in digital circuits, digital systems (including design and analysis), digital fundamentals, digital logic, and introduction to computers Digital Fundamentals, Eleventh Edition, continues its long and respected tradition of offering students a strong foundation in the core fundamentals
Authenticity is taken-for-granted as an absolute value in contemporary life. In Culture and Authenticity, Charles Lindholm calls upon anthropological case studies from different cultures, historical material, and comparative philosophy, to explore how notions of authenticity develop, what forms it