Marketing High Technology (Davidow William H.)(Paperback)

Marketing High Technology (Davidow William H.)(Paperback)

Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's point of view -- it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H

Introduction to Architectural Technology (McLean William)(Paperback)

Understanding the relationship between design and technology is critical to the understanding of architecture. This book clearly explains the core aspects of architectural technology: structural physics, structural elements and forms, heating, lighting, environmental control and computer modelling

The Supreme Court (Rehnquist William H.)(Paperback)

The sixteenth Chief Justice William H. Rehnquist's classic book offers a lively and accessible history of the Supreme Court. Chief Justice Rehnquist's engaging writing illuminates both the high and low points in the Court's history, from Chief Justice Marshall's dominance of the Court during the

Marketing 5.0: Technology for Humanity (Kotler Philip)(Pevná vazba)

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the 'Four P's of Marketing,' Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age when marketers are

Social Media Marketing for Dummies (Diamond Stephanie)(Paperback)

Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale--often directly into the pockets of consumers. But in the proliferating, ever-changing

China's Quest for Foreign Technology: Beyond Espionage (Hannas William C.)(Paperback)

This book analyzes China's foreign technology acquisition activity and how this has helped its rapid rise to superpower status.Since 1949, China has operated a vast and unique system of foreign technology spotting and transfer aimed at accelerating civilian and military development, reducing the

Tech-Head Guide: Robots (Potter William)(Paperback / softback)

Explore the rise of technology that may soon rule our

Tech-Head Guide: Computers (Potter William)(Paperback / softback)

Explore the rise of technology that may soon rule our

Tech-Head Guide: AI (Potter William)(Paperback / softback)

Explore the rise of technology that may soon rule our

Run with Foxes: Make Better Marketing Decisions (Dervan Paul)(Paperback)

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked - and what

High Performance Two-Stroke Engines (Clarke Massimo)(Paperback)

High Performance Two-Stroke Engines analyses the technology of spark ignition two-stroke engines. The presentation is simple and comprehensive. The description of the operating cycle, the fluid dynamics, the lubrication and the cooling systems is followed by painstaking analysis of the mechanical

The Influence of Islam on Medieval Europe (Watt William Montgomery)(Paperback)

Traces Islamic influence on commerce, science, technology, philosophy and European self-awareness in the Middle

Moocs, High Technology, and Higher Learning (Rhoads Robert A.)(Pevná vazba)

In MOOCs, High Technology, and Higher Learning, Robert A. Rhoads places the OpenCourseWare (OCW) movement into the larger context of a revolution in educational technology. In doing so, he seeks to bring greater balance to increasingly polarized discussions of massively open online courses (MOOCs)

Marketing Breakfast (Kitis George)(Paperback)

Marketing Breakfast is an introduction to marketing which analyses all the aspects a business person, start-up or anyone interested needs to know. The book analyses in a very simple way what marketing is and guides the reader how to create and implement a simple yet effective marketing strategy

City: Rediscovering the Center (Whyte William H.)(Paperback)

Named by Newsweek magazine to its list of 'Fifty Books for Our Time.' For sixteen years William Whyte walked the streets of New York and other major cities. With a group of young observers, camera and notebook in hand, he conducted pioneering studies of street life, pedestrian behavior, and city

Marketing Automation for Dummies (Sweezey Mathew)(Paperback)

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling,

802.11n - High-Impact Technology - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors (Roebuck Kevin)(Paperback / softback)

Marketing For Dummies (Mortimer Ruth)(Paperback / softback)

Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established

Global Marketing Research (Kumar V.)(Paperback)

Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience

Neuromancer (Gibson William)(Mass Market Paperbound)

Hotwired to the leading edges of art and technology, Neuromancer is a cyberpunk, science fiction masterpiece--a classic that ranks with 1984 and Brave New World as one of the twentieth century's most potent visions of the future. The Matrix is a world within the world, a global

Foundations of Modern Networking: Sdn, Nfv, Qoe, Iot, and Cloud (Stallings William)(Paperback)

Foundations of Modern Networking is a comprehensive, unified survey of modern networking technology and applications for today's professionals, managers, and students. Dr. William Stallings offers clear and well-organized coverage of five key technologies that are transforming networks:

Golden Age Illustrations of W. Heath Robinson (Robinson William Heath)(Paperback)

Advances in technology are often accompanied by a flowering of creative expression, and the turn of the twentieth century witnessed exactly such union of art and commerce. The Golden Age of Illustration arose from improvements in printing techniques that introduced a sudden explosion of color in

Královna v nesnázích - Miloš Toman

William C. Thomson je mladý muž, jemuž do stoprocentního gentlemana něco málo schází, či spíše přebývá. Disponuje totiž schopnostmi, o něž zpočátku ani moc nestojí. Umět procházet zdí, být neviditelný či rozumět cizím jazykům, to se mu zdá být pro člověka jeho

Earth Swarm (Hall Tim)(Paperback / softback)

A near-future extravaganza from Tim Hall. Filled with astonishing technology, high stakes and edge-of-your-seat peril, this is perfect for fans of Charlie