Market Segmentation: How to Do It and How to Profit from It (McDonald Malcolm)(Paperback)

Market Segmentation: How to Do It and How to Profit from It (McDonald Malcolm)(Paperback)

Market Segmentation: How to do it and how to profit from it, revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing

Landscape and Western Art (Andrews Malcolm)(Paperback)

What is landscape? How does it differ from land? Does landscape always imply something to be pictured, a scene? When and why did we begin to cherish images of nature? What is nature? Is it everything that isn't art, or artifact? By addressing these and many other questions, Landscape and Western

Sustainability: What It Is and How to Measure It (Hedstrom Gilbert S.)(Paperback)

Sustainability: What It Is and How to Measure It is a succinct business-focused summary of how to think about the risks and opportunities associated with sustainability. The author discusses his proprietary framework, The Corporate Sustainability Scorecard TM C-suite rating system, that has been

Anglicanism: A Very Short Introduction (Chapman Mark)(Paperback)

What is Anglicanism? How is it different from other forms of Christianity, and how did it come to have so many different versions throughout the world? Although originally united by location and a common belief, Anglicanism has gradually lost its pre-eminence as the English state church due to

New Rural: Where to Find It and How to Create It (Weir Ingrid)(Pevná vazba)

How do you design your life? New Rural: Where to Find It and How to Create It is an interiors book for a new way of living that combines the space and freedom of rural existence with the connections and opportunities of the modern world.This stunning photo-filled hardback is a guide for those

Diversity Illusion - How Immigration Broke Britain and How to Solve it (West Ed)(Paperback / softback)

A bracing analysis of the concept of diversity, and how it is creating

Feel the Wind (Dorros Arthur)(Paperback)

Read and find out about the wind--what causes it, how it can be used to help us, and how it affects the weather--in this colorfully illustrated nonfiction picture book.Air is always moving. We can't see air moving, though we can watch it push clouds across the sky, or shake the leaves of a tree. We

Malcolm McDonald on Key Account Management (McDonald Malcolm)(Paperback)

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of

Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy (McDonald Malcolm)(Paperback)

A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has

Medieval Costume and How to Make It (Hartley Dorothy)(Paperback)

Clear and accurate in its guidance, Medieval Costume and How to Make It portrays the clothing of the 12th through the 15th centuries according to the wearer's social class, with chapters divided to cover individual professions. So in addition to royal garments, here are the clothes of clerics,

Gender Designs It: Construction and Deconstruction of Information Society Technology (Zorn Isabel)(Paperback)

How can information technology (IT) paradigms and design processes be studied from a gender perspective? What does IT design look like when its construction is informed by gender research? Though gender research and computing science seem like two separate worlds, this book proves how inspirational

Entitled: How Male Privilege Hurts Women (Manne Kate)(Paperback)

An urgent exploration of men's entitlement and how it serves to police and punish women, from the acclaimed author of Down Girl'Kate Manne is a thrilling and provocative feminist thinker. Her work is indispensable.'--Rebecca Traister NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE ATLANTIC In this

Your Memory: How It Works and How to Improve It (Higbee Kenneth L.)(Paperback)

Do you want to stop forgetting appointments, birthdays, and other important dates? Work more efficiently at your job? Study less and get better grades? Remember the names and faces of people you meet? The good news is that it's all possible. Your Memory will help to expand your memory abilities

How We Invented Freedom & Why It Matters (Hannan Daniel)(Paperback / softback)

A timely, ambitious and vivid history of freedom - and how it happens to be a uniquely British

Plastic - And how to avoid it! (Kienle Dela)(Paperback / softback)

The Butterfly Defect: How Globalization Creates Systemic Risks, and What to Do about It (Goldin Ian)(Paperback)

How to better manage systemic risks-from cyber attacks and pandemics to financial crises and climate change-in a globalized world The Butterfly Defect addresses the widening gap between the new systemic risks generated by globalization and their effective management. It shows how the dynamics of

The Creative Mind: Myths and Mechanisms (Boden Margaret A.)(Paperback)

How is it possible to think new thoughts? What is creativity and can science explain it? And just how did Coleridge dream up the creatures of The Ancient Mariner? When The Creative Mind: Myths and Mechanisms was first published, Margaret A. Boden's bold and provocative exploration of creativity

The Seven Laws of Money (Phillips Michael)(Paperback)

The Seven Laws of Money tells how to live with money: how to get it, care for it, and forget about it. An underground classic among corporate executives, accountants, and entrepreneurs since the 1970s, it is rooted in the author's commitment to right livelihood, to learning how the world works, to

Virus (Martynoga Ben)(Paperback / softback)

WHERE DID IT COME FROM, AND HOW CAN WE BEAT IT?It's 15,000 times smaller than a flea and we can kill it with a bar of soap - so how did a tiny, fragile virus change the

Fishing: How the Sea Fed Civilization (Fagan Brian)(Paperback)

Humanity's last major source of food from the wild, and how it enabled and shaped the growth of civilization In this history of fishing--not as sport but as sustenance--archaeologist and best-selling author Brian Fagan argues that fishing was an indispensable and often overlooked element in the

Follow Your Stuff: Who Makes It, Where Does It Come From, How Does It Get to You? (Sylvester Kevin)(Paperback)

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Paper (Colich Abby (Editor))(Paperback / softback)

Paper explores what paper is, where it comes from, how it's made, what its properties are, and what it is used

Metal (Colich Abby (Editor))(Paperback / softback)

Metal explores what metal is, where it comes from, how it's made, what its properties are, and what it is used

Rubber (Colich Abby (Editor))(Paperback / softback)

Rubber explores what rubber is, where it comes from, how it's made, what its properties are, and what it is used