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How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.
Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive 'sword and shield' approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy--especially in an era of changing
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help
We all create intellectual property. We all use intellectual property. Intellectual property is the most pervasive yet least understood way we regulate expression. Despite its importance to so many aspects of the global economy and daily life, intellectual property policy remains a confusing and
A uniquely practical approach to intellectual property law: unfold the problem, reveal the law, apply to life. Using this new and innovative textbook, students are given a problem scenario to unfold; as they do this they will learn to understand the key questions and issues surrounding each area of
Holyoak and Torremans Intellectual Property Law provides readers with a clear introduction to UK intellectual property law, whilst carefully placing the law in its global context and acknowledging the influence of EU and other international jurisdictions over its development. The book examines the
The relevance of intellectual property law has increased dramatically over the last several years. Globalization, digitization, and the rise of post-industrial information-based industries have all contributed to a new prominence of IP law as one of the most important factors in driving innovation
Routledge Q&As give you the tools to practice and refine your exam technique, showing you how to apply your knowledge to maximum effect in assessment. Each book contains essay and problem-based questions on the most commonly examined topics, complete with expert guidance and model answers that help
Ours is an era when human genes can be copied and patented. From genetically modified foods to digital piracy, the concept of intellectual property (IP) and the laws upholding it play a foundational role in our society, but its political and ideological dimensions have rarely been understood
Well-selected and authoritative, Palgrave Core Statutes provide the key materials needed by students in a format that is clear, compact and very easy to use. They are ideal for use in
Well-selected and authoritative, Palgrave Core Statutes provide the key materials needed by students in a format that is clear, compact and very easy to use. They are ideal for use in
'The best education in grand strategy available in a single volume . . . a book that should be read by every American leader or would-be leader.'--The Wall Street Journal A master class in strategic thinking, distilled from the legendary program the author has co-taught at Yale for decades John
'Mrs Palfrey at the Claremont is, for me, her masterpiece' - Robert McCrum, Guardian, 'The Best 100 Novels''An author of great subtlety, great compassion and great depth' - SARAH WATERS 'Jane Austen, Elizabeth Taylor, Elizabath Bowen - soul-sisters all' ANNE TYLEROn a rainy Sunday in January, the
What do the Mona Lisa, the light bulb, and a Lego brick have in common? The answer - intellectual property (IP) - may be surprising, because IP laws are all about us, but go mostly unrecognized. They are complicated and arcane, and few people understand why they should care about copyright,
In this intellectual tour de force John Ralston Saul argues that our society is only superficially based on the individual and democracy, and the West now toils unconsciously in the grip of a stifling 'corporatist' structure that serves the needs of business managers and technocrats as it promotes
John Ruskin (1819-1900), one of the leading literary, aesthetic and intellectual figures of the middle and late Victorian period, and a significant influence on writers from Tolstoy to Proust, has established his claim as a major writer of English prose. This collection of essays brings together
This new study considers military space strategy within the context of the land and naval strategies of the past. Explaining why and how strategists note the similarities of space operations to those of the air and naval forces, this book shows why many such strategies unintentionally lead to
The fast-evolving relationship between the promotion of welfare-enhancing competition and the balanced protection of intellectual property (IP) rights has attracted the attention of policymakers, analysts and scholars. This interest is inevitable in an environment that lays ever greater emphasis on
Such has been the acclaim for John Watson's ground-breaking works on modern chess strategy and his insightful opening books, that it is only natural that he now presents a strategic opening repertoire. It is the chess-player's holy grail: a flexible repertoire that gives opponents real problems but
John Henry Newman was one of the most eminent of Victorians and an intellectual pioneer for an age of doubt and unsettlement. His teaching transformed the Victorian Church of England, yet many still want to know more of Newman's personal life. Newman's printed correspondence runs to 32 volumes, and