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A detailed review of what businesses need to know about influencer strategies, social media and how digital communication works.
Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth billions by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works, interrogates the phenomenon, analyzes its problems, and forecasts its future. A compelling and deeply insightful book, this will be a must-read for anyone whose businessA detailed review of what businesses need to know about influencer strategies, social media and how digital communication works. Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth billions by 2020, but those charged with making this an effective
Donald Trump, the Arab Spring, Brexit: Digital media have provided political actors and citizens with new tools to engage in politics. These tools are now routinely used by activists, candidates, non-governmental organizations, and parties to inform, mobilize, and persuade people. But what are the
Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends
Explores the political, social and economic forces that are shaping what America and the world will become in ensuing decades. From demographics to democracy, this title explores what the author calls the 'Drivers of Global Change', framing the international conversation about the future in
As the landscape of recruiting changes, different methods are needed to reach talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the expertise to create a social media recruiting strategy.In a series of easy to follow chapters and
Our new media landscape of social networking, blogging, and interactivity has forever changed how media content is produced and distributed. Choices about how to gather, evaluate and publish information are ever more complex. This blurring of boundaries between general public values and the values
Media are poetic forces. They produce and reveal worlds, representing them to our senses and connecting them to our lives. While the poetic powers of media are perceptual, symbolic, social and technical, they are also profoundly moral and existential. They matter for how we reflect upon and act in
Welcome to the world of the Digital Native, where self-esteem is measured in Likes, everyone is sexting and 'Pimps and Hoes' is an acceptable party theme. Dates have been replaced with swipes, rape jokes are hilarious and 'No' means 'Yes'. For most parents, the digital landscape that our kids and
Documents how racial and social inequalities are built into our food system, and how communities are creating environmentally sustainable and socially just alternatives.Popularized by such best-selling authors as Michael Pollan, Barbara Kingsolver, and Eric Schlosser, a growing food movement urges
Social media and smartphones are criticised for being addictive, destroying personal relationships, undermining productivity, and invading privacy. In this book, Trine Syvertsen explores the phenomenon of digital detox: users taking a break from digital media or adopting measures to limit
In our rapidly changing world of social media, everyday people are more and more able to sort themselves into affinity groups based on finer and finer criteria. In the near future of Robert Charles Wilson's The Affinities, this process is supercharged by new analytic technologies--genetic,
Social media is full of dead people. Nobody knows precisely how many Facebook profiles belong to dead users but in 2012 the figure was estimated at 30 million. What do we do with all these digital souls? Can we simply delete them, or do they have a right to persist? Philosophers have been almost
From the author of Between the Notes comes a story that shines a light on our love of social media and how sometimes being the person you think you want to be isn't as great as being the person you truly are. Perfect for fans of Vivi Greene's Sing and Susane Colasanti's Now and Forever.Vicky
Influential popular philosopher Roman Krznaric argues our brains are wired for social connection: empathy is at the heart of who we are. Krznaric contends that, as we move on from an age of introspection, empathy will be key to fundamental social change - making this book a manifesto for
Discover how our big social, political and ethical ideas are formed with The Philosophy Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Philosophy in this overview guide to the subject, great for beginners
So many of us believe that we are free to shape our own destiny. But what if free will doesn't exist? What if our lives are largely predetermined, hardwired in our brains - and our choices over what we eat, who we fall in love with, even what we believe are not real choices at all? Neuroscience is
South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it