How Brands Grow: What Marketers Don't Know (Sharp Byron)(Pevná vazba)

How Brands Grow: What Marketers Don't Know (Sharp Byron)(Pevná vazba)

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in astyle

Marketing Performance: How Marketers Drive Profitable Growth (Freundt Tjark)(Pevná vazba)

Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies' investments in marketing - because they want their budget to make a difference for their

Think Again - The Power of Knowing What You Don't Know (Grant Adam)(Pevná vazba)

Allotment Month By Month - Grow your Own Fruit and Vegetables, Know What to do When (Buckingham Alan)(Pevná vazba)

What You Need to Know about Conjunctivitis (Dickmann Nancy)(Pevná vazba)

Everything a young reader needs to know about conjunctivitis: what it is, how it happens, what the symptoms are and how it is treated. The text also presents real-life stories of children who experience

Lifestyle Brands: A Guide to Aspirational Marketing (Saviolo S.)(Pevná vazba)

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire,

When Strangers Meet - How People You Don't Know Can Transform You (Stark Kio)(Pevná vazba)

This book reveals the transformative possibility of talking to people you don't know - a simple yet powerful source of energy in our increasingly circumscribed

WHAT MAISIE DIDNT KNOW(Pevná vazba)

The Tofu Cookbook (Thomas Heather)(Pevná vazba)

Don't know what to do with tofu? Tofu is the perfect ingredient for anyone looking to cut down on their meat consumption. It can be crisp, crunchy, soft or creamy. Its subtle flavour lends itself to both sweet and savoury dishes: you just need to know how to use it! With guidance on how to store,

See How They Grow Farm (DK)(Pevná vazba)

What You Don't See (Clark Tracy)(Pevná vazba)

Counting: How We Use Numbers to Decide What Matters (Stone Deborah)(Pevná vazba)

What do people do when they count? What do numbers really mean? We all know that people can lie with statistics, but in this groundbreaking work, eminent political scientist Deborah Stone uncovers a much deeper problem. With help from Dr. Seuss and Cookie Monster, she explains why numbers can't be

Liquid Thinking (Hughes Damian)(Paperback)

Stuck in a rut? Know what you want but don't know how to get it? Feel like life is passing you by? Sick of getting mediocre results? Then enter the wonderful world of Liquid Thinking... A practical, jargon-free and easily accessible self-help book drawing on a diverse range of experiences and

Flower Garden - How to Grow Flowers from Seed (Foster Clare)(Pevná vazba)

Book of Bees (Socha Piotr)(Pevná vazba)

How do bees communicate? What does a beekeeper do? Did you know that Napoleon loved bees? Who survived being stung by 2,443 bees? This book answers all these questions and many more, tracking the history of bees from the time of the dinosaurs to their current

Things They Don't Want You to Know (Brooks Ben)(Pevná vazba)

An essential book on how to raise a teenager in the 21st century from the global bestselling writer Ben

How Charts Lie: Getting Smarter about Visual Information (Cairo Alberto)(Pevná vazba)

We've all heard that a picture is worth a thousand words, but what if we don't understand what we're looking at? Social media has made charts, infographics, and diagrams ubiquitous--and easier to share than ever. We associate charts with science and reason; the flashy visuals are both appealing and

What Is Media? (Jennings Brien J.)(Pevná vazba)

Media is everywhere! Emerging readers need to know the different types of media, how to interact with media and what exactly media literacy is. Straightforward, neutral text and vivid photographs provide readers with the tools they need to evaluate and understand

Future Morality (Edmonds David)(Pevná vazba)

The world is changing so fast that it's hard to know how to think about what we ought to do. We barely have time to reflect on how scientific advances will affect our lives before they're upon us. New kinds of dilemma are springing up. Can robots be held responsible for their actions? Will

Esio Trot - Roald Dahl, Quentin Blake

'I do actually happen to know how to make tortoises grow faster, if that's really what you want.' Mr Hoppy really loves his neighbour Mrs Silver, and Mrs Silver really loves her tortoise, Alfie. Oh, if only Mr Hoppy could perform some great feat that would make him a hero in her eyes! Then one day

Blah Blah Blah: What To Do When Words Don't Work (Roam Dan)(Pevná vazba)

Dreaming in Code: ADA Byron Lovelace, Computer Pioneer (McCully Emily Arnold)(Pevná vazba)

This illuminating biography reveals how the daughter of Lord Byron, Britain's most infamous Romantic poet, became the world's first computer programmer. Even by 1800s standards, Ada Byron Lovelace had an unusual upbringing. Her strict mother worked hard at cultivating her own role as the

Running: Cheaper Than Therapy: A Celebration of Running (Newkey-Burden Chas)(Pevná vazba)

From fantastic running quotes ('How do you know if someone ran a marathon? Don't worry, they'll tell you.' -Jimmy Fallon) and hilarious spectator signs ('Worst parade ever ') to witty profiles of different types of runners (street fundraisers, gadget gurus) and training tips, Running: Cheaper than

Grow and Gather: A Gardener's Guide to a Year of Cut Flowers (Alexander Grace)(Pevná vazba)

You don't need a flower field in the countryside to grow cut flowers, arrange beautiful floral displays or connect with nature. A simple patch of earth is plenty. In Grow and Gather, you'll follow the annual cycle of growing cut flowers, from sowing in spring to seed-collecting in autumn. Simple