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Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world--from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.
From Renaissance art to rock 'n' roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including 'Good is the Enemy of Great,' 'Respect Don't Revere,' 'Get Angry,' and 'Bad Weather' relay useful
Creativity isn't an occupation; it's a preoccupation. It is challenge for everyone in the modern world--from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and
Through illness and health, in celebration and disappointment, families stick together. Some families are made up of many people, and some are much smaller. Sometimes family members look like each other, and sometimes they don't But even though every family is different, the love is all the
Children will love this coloring book with a difference There are fifteen traditional Irish stories to read and then color in, making it a book to treasure. There is something for everyone, from cautionary tales of cunning leprechauns to the thrilling exploits of great Irish
What happens when disaster strikes? Who you gonna call? Superhero Baby! She's the bravest of them all! A hilarious, rhyming
Marvel at the busy night-time creatures and turn the pages to see the moon change shape in this delightful, peek-through picture
I am Chameleon. I do as I please. I can play tricks and nobody sees . . . Spot the invisible chameleon in this irreverent rhyming
Turn the pages to follow the miraculous little bee and its journey from flower to flower in this delightful peep-through picture
It is time for the birds to journey to far-off lands, but Little Bird has hurt his wing. Then he meets a friendly deer and together they set off on an adventure of their
For the Parmenidean monist, there are no distinctions whatsoever-indeed, distinctions are unintelligible. In The Parmenidean Ascent, Michael Della Rocca aims to revive this controversial approach on rationalist grounds. He not only defends the attribution of such an extreme monism to the
Get the definitive, holistic guide to transforming space with light. There are no shortcuts to designing beautiful and effective architectural lighting. Lighting is both an art and a science that impacts occupants' health and well-being, the Earth's resources, a project's cost, and user
There is no place like home.The conditions of Earth are not just good for life, they are perfect. Everything about our planet - its size, its distance from the Sun, its spin and tilt, its moon - is perfectly suited to our existence, and our planet's forces serve to nurture its spectacular
There are certain rules that one must abide by in order to create a successful sequel. -- Randy Meeks, from the trailer to Scream 2 While we may not follow the precise rules that Mr. Meeks had in mind for s- cessful sequels, we have made a number of changes to the text in this second edition. In
If you have ever wondered what quaternions are - then look no further, John Vince will show you how simple and useful they
This is a book for those who know the rules of chess and are keen to start winning games.The quickest way to improve your chess is to learn tactics. But not just knowing the themes - you need to get used to using them in real positions. Master tactician John Nunn has thoughtfully crafted a course
This is a tactful book - there are no shocking revelations - but an extremely amusing one, with vivid portraits of such stars as Gertrude Lawrence and insights into febrile life behind the
There are lots of interesting and fun machines in the world, but there are some machines that changed the world. This series explores how certain pieces of technology have made huge impacts upon the world. Be it life-saving technology, such as the defibrilator, or a catalyst for social change, such
There are lots of interesting and fun machines in the world, but there are some machines that changed the world. This series explores how certain pieces of technology have made huge impacts upon the world. Be it life-saving technology, such as the defibrillator, or a catalyst for social change,
There are lots of interesting and fun machines in the world, but there are some machines that changed the world. This series explores how certain pieces of technology have made huge impacts upon the world. Be it life-saving technology, such as the defibrillator, or a catalyst for social change,