Consumer Neuroscience (Cerf Moran)(Pevná vazba)

Consumer Neuroscience (Cerf Moran)(Pevná vazba)

A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new

Soggy the Bear (Moran Philip)(Pevná vazba)

Soggy and the Mermaid (Moran Phillip)(Pevná vazba)

Introduction to Social Neuroscience (Cacioppo Stephanie)(Pevná vazba)

A textbook that lays down the foundational principles for understanding social neuroscience Humans, like many other animals, are a highly social species. But how do our biological systems implement social behaviors, and how do these processes shape the brain and biology? Spanning multiple

Scandalous Alchemy (Moran Katy)(Pevná vazba)

'It's pretty hard to pull off a good Georgette Heyer homage, but Moran makes it look easy' i NewsA thrilling and sexy romp through 19th-century France, England and Russia in Katy Moran's latest historical romance.Fontainebleau in 1825 is a glittering international court, rich with intrigue, passion

Exercise-Cognition Interaction: Neuroscience Perspectives (McMorris Terry)(Pevná vazba)

Exercise-Cognition Interaction: Neuroscience Perspectives is the only book on the market that examines the neuroscientific correlation between exercise and cognitive functioning. The upsurge in research in recent years has confirmed that cognitive-psychology theory cannot account for the effects of

Fundamental Neuroscience for Basic and Clinical Applications (Haines Duane E.)(Pevná vazba)

Using a rigorous yet clinically-focused approach, Fundamental Neuroscience for Basic and Clinical Applications, 5th Edition, covers the fundamental neuroscience information needed for coursework, exams, and beyond. It integrates neuroanatomy, pharmacology, and physiology, and offers a full section

Foundational Concepts in Neuroscience: A Brain-Mind Odyssey (Presti David E.)(Pevná vazba)

A fresh take on contemporary brain science, this book presents neuroscience--the scientific study of brain, mind, and behavior--in easy-to-understand ways with a focus on concepts of interest to all science readers. Rigorous and detailed enough to use as a textbook in a university or community

The Neuroscience of Emotion: A New Synthesis (Adolphs Ralph)(Pevná vazba)

A new framework for the neuroscientific study of emotions in humans and animals The Neuroscience of Emotion presents a new framework for the neuroscientific study of emotion across species. Written by Ralph Adolphs and David J. Anderson, two leading authorities on the study of emotion, this

Consumer Behaviour (Sethna Zubin)(Pevná vazba)

Informal yet academically rigorous in style, this fun textbook focuses on examples of international consumer behaviour in action, and provides open access online resources to encourage student engagement and understanding. The book strikes a balance between sociological and psychological aspects

Microeconomic Theory (Wang Susheng)(Pevná vazba)

Chapter 1. Producer Theory.- Chapter 2. Consumer Theory.- Chapter 3. Risk Theory.- Chapter 4. Equilibrium Theory.- Chapter 5. Micro-Foundation for Financial Markets.- Chapter 6. Micro-Foundation for Industrial Markets.- Chapter 7. Imperfect Information Games.- Chapter 8. Incomplete Information

Wicked by Design (Moran Katy)(Pevná vazba)

1819. Jack 'Crow' Crowlas, the charismatic and troubled hero of K.J. Whittaker's first novel, False Lights, has married his feisty love, Hester, and with their baby daughter, settled down to enjoy their new life as Lord and Lady Lamorna of Nansmornow in Cornwall. But for Crow, trouble is never far

Paracelsus: An Alchemical Life (Moran Bruce T.)(Pevná vazba)

Throughout his controversial life, the alchemist, physician, and social-religious radical known as Paracelsus combined traditions that were magical and empirical, scholarly and folk, learned and artisanal. He read ancient texts and then burned 'the best' of them. He endorsed both Catholic and

All the Rage: A Quest (Moran Martin)(Pevná vazba)

A moving and surprisingly funny memoir about finding the right balance between anger and compassion 'Why aren't you angry?' people often asked Martin Moran after he told his story of how he came to forgive the man who sexually abused him as a boy. At first, the question pissed him off. Then, it

The Package Design Book (Pentawards)(Pevná vazba)

Packaging is a highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the Pentawards celebrate the art of the package by recognizing the world's most groundbreaking and influential designs. Designers compete in five main

An Integrated Approach to Neuroscience (Pittman Julian)(Pevná vazba)

This text provides detailed information about the salient topics typically covered in a traditional introductory neuroscience course, offering a basic overview of brain anatomy and physiology, from molecules to the mind, in a concise, readable format, without a substantial amount of peripheral

The Revelations (Hoel Erik)(Pevná vazba)

An edgy and ambitious debut about neuroscience, death, and the search for the theory of human consciousness, by a powerful new voice in contemporary literary fiction Monday, Kierk wakes up. Once a rising star in neuroscience, Kierk Suren is now homeless, broken by his all-consuming quest to find a

An Introductory Course in Computational Neuroscience (Miller Paul)(Pevná vazba)

A textbook for students with limited background in mathematics and computer coding, emphasizing computer tutorials that guide readers in producing models of neural behavior.This introductory text teaches students to understand, simulate, and analyze the complex behaviors of individual neurons and

Hesse: The Wanderer and His Shadow (Decker Gunnar)(Pevná vazba)

A deftly crafted biography of the author of Siddhartha, whose critique of consumer culture continues to inspire millions of readers. Against the horrors of Nazi dictatorship and widespread disillusionment with the forces of mass culture and consumerism, Hermann Hesse's stories inspired

Chinese Consumers and the Fashion Market (Xu Yingjiao)(Pevná vazba)

This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental

Nutrition and Feeding of Organic Cattle (Blair Robert)(Pevná vazba)

Organic cattle farming is on the increase, with consumer demand for organic meat growing yearly. Beginning with an overview of the aims and principles behind organic cattle production, this book presents all-inclusive information about how to feed cattle so that the milk and meat produced meet

Digital Manufacturing and Assembly Systems in Industry 4.0 (Kumar Kaushik)(Pevná vazba)

Manufacturing, like other industries, is rising to the challenges imposed by aggressive consumer demands and the need for cost-effective processing that delivers quality in the fastest possible time. Fierce competition means that keeping abreast of new developments and applications in technology is

Sustainability Marketing: New Directions and Practices (Sharma Rishi Raj)(Pevná vazba)

With changing business needs and increased levels of consumer awareness concerning social and ecological issues, organisations need to realign their profitability strategies in order to demonstrate their engagement with sustainable practices. Sustainability Marketing: New directions and practices

The Science of the Art of Psychotherapy (Schore Allan N.)(Pevná vazba)

Focusing on the hottest topics in psychotherapy--attachment, developmental neuroscience, trauma, the developing brain--this book provides a window into the ideas of one of the best-known writers on these topics. Following Allan Schore's very successful books on affect regulation and dysregulation,