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The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.
In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.
The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the
The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer.In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners
Self-satisfied, delighting in the many fascinating quirks of his own personality, Hermann Hermann is perhaps not to be taken too seriously. But then a chance meeting with a man he believes to be his double reveals a frightening 'split' in Hermann's
The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also signal product quality and value, customer self-image, and the seller's pricing practices. With appropriate balance of theory,
A political science analysis of the feasibility and sustainability of carbon pricing, drawing from North American, European, and Asian case studies.Climate change, economists generally agree, is best addressed by putting a price on the carbon content of fossil fuels--by taxing carbon, by
THE MAN WHO ATE EVERYTHING was the winner of The Guild of Food Writers Book of the Year and was a bestseller in the UK and
MEET EL SICARIO. A fugitive in the US with a $250,000 price tag on his head. He has executed hundreds of people, is an expert in torture, spent years working for the state police, and received training from the
This text is a reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals, pricing tactics, and pricing
* A significant contribution to our understanding of how politics affects real people, and a brilliant blend of sweeping narrative and detailed analysis: this is a major and potentially prize-winning work
This book tells the story of how Suzanne, a young teacher at a Waldorf school, copes with the changes her class is going through at the transition from childhood to adolescence. The problems she and the parents of her students must face are familiar to all parents of teens: drug use, smoking,
The Neuroscience of Aging is an introduction to how aging affects the brain, intended for audiences with some knowledge of psychology, aging, or neuroscience. The book includes figures illustrating brain regions so that extensive familiarity with neuroanatomy is not a pre-requisite. The depth of
'The Wire wouldn't exist without Clockers' David Simon, creator of The
An NYRB Classics Original Simon Leys is a Renaissance man for the era of globalization. A distinguished scholar of classical Chinese art and literature and one of the first Westerners to recognize the appalling toll of Mao's Cultural Revolution, Leys also writes with unfailing intelligence,
A study of how materialism and consumerism undermine our quality of life. In The High Price of Materialism, Tim Kasser offers a scientific explanation of how our contemporary culture of consumerism and materialism affects our everyday happiness and psychological health. Other writers have shown
'Every person wrongfully convicted of a crime at some point dreams of getting revenge against the system. In Confessions of an Innocent Man, the dream comes true and in a spectacular way.'--John Grisham, New York Times bestselling author of The Reckoning A thrillingly suspenseful debut novel and a
In the first book of the Shaw Confessions, the companion series to the New York Times bestselling Mara Dyer novels, old skeletons are laid bare and new promises prove deadly. This is what happens after happily ever after. Everyone thinks seventeen-year-old Noah Shaw has the world on a string
After 'Hit Man' The New York Times bestseller Confessions of an Economic Hit Man documents John Perkins' extraordinary career as a globe-trotting economic hit man. Perkins' insider's view leads him to crisis of conscience--to the realization that he must devote himself to work which will foster a
As a Christian priest, Hermann Beckh was profoundly aware that the mystery of substance--its transmutation in the cosmos and the human being--was a mystical fact to be approached with the greatest reverence, requiring evermore profound scholarship and meditation. He viewed chemistry as a worthy
Leading neuroscientists and architects explore how the built environment affects our behavior, thoughts, emotions, and well-being.Although we spend more than ninety percent of our lives inside buildings, we understand very little about how the built environment affects our behavior, thoughts,
In the dramatic conclusion to the bestselling Confessions series, Tandy Angel's next murder case could be her own! Tandy Angel is losing her mind - or so she
After 'Hit Man' The New York Times bestseller Confessions of an Economic Hit Man documents John Perkins' extraordinary career as a globe-trotting economic hit man. Perkins' insider's view leads him to crisis of conscience--to the realization that he must devote himself to work which will foster a