Brand New - Wally Olins

Brand New - Wally Olins

Brand New - Wally Olins

Nejnižší cena za posledních 45 dní: 268 Kč

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Brand New - Wally Olins
299 Kč
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Brand New - Wally Olins - popis produktu

Jaká je budoucnost značek a brandingu? Znamená globalizace, že různorodost a jedinečnost budou působením obřích nadnárodních společností postupně vymazány ze světa? Začnou se snad všechna místa na naší planetě podobat jedno druhému jako vejce vejci? Fascinující kniha Wallyho Olinse se zabývá všemi podstatnými aspekty světa brandingu. Se svým typickým pronikavým stylem analyzuje problémy, kterým dnes čelí firmy, kritizuje jejich chybné kroky, a chválí ty, které podle všeho efektivně budují a vedou značky v našem novém světě. Zároveň se zamýšlí nad budoucností brandingu. Tato kniha je nepostradatelná pro každého, kdo se zajímá o marketing, obchod nebo současnou kulturu.

Produkt Brand New - Wally Olins popisuje EAN kód 9788075290472.

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EAN9788075290472

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