Alien Thinking: The Unconventional Path to Breakthrough Ideas (Bouquet Cyril)(Pevná vazba)

Alien Thinking: The Unconventional Path to Breakthrough Ideas (Bouquet Cyril)(Pevná vazba)

Alien Thinking: The Unconventional Path to Breakthrough Ideas (Bouquet Cyril)(Pevná vazba)

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Alien Thinking: The Unconventional Path to Breakthrough Ideas (Bouquet Cyril)(Pevná vazba) - popis produktu

How do people come up with truly original ideas? The answer is to think outside the box--way outside.

For the past decade, Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade, professors of innovation and strategy at IMD Business School, have studied inventors, scientists, doctors, entrepreneurs, and artists. These people, or 'aliens,' as the authors call them, are able to make leaps of creativity, and use five patterns of thinking that distinguish them from the rest of us.

These five patterns--Attention, Levitation, Imagination, Experimentation, and Navigation--lead to a fresh and flexible approach to problem-solving. Alien thinkers know how to free the imagination so it can detect hard-to-observe patterns. They practice deliberate ways to retreat from the world in order to see the big picture underlying a problem. And they approach

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