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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Ries Al)(Paperback)
304 Kč

The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand (Ries Al)(Paperback)

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the
L.A.'s Last Street Cop: Surviving Hollywood Freaks, the Aryan Brotherhood, and the L.A.P.D.'s Homicidal Vendetta Against Me (Moreno Al)(Pevná vazba)
736 Kč

L.A.'s Last Street Cop: Surviving Hollywood Freaks, the Aryan Brotherhood, and the L.A.P.D.'s Homicidal Vendetta Against Me (Moreno Al)(Pevná vazba)

A vivid, true-life tale of service, survival and sacrificeThis gripping memoir vividly recounts Al Moreno's rise as a gifted and fearless Los Angeles police officer, surviving gangs and homicidal situations in brutal urban war zones as he strove to achieve his personal and professional dreams
22 Immutable Laws Of Branding (Ries Al)(Paperback / softback)
273 Kč

22 Immutable Laws Of Branding (Ries Al)(Paperback / softback)

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of